When it comes to social media marketing, Instagram remains a priority for most marketers.
Reason?
Its ocean wide user base of over 500 million people who cannot let a day go by without checking their Instagram feed. Instagram is also a great platform to reach out to global audiences and therefore, provides an unbeatable social exposure to a brand. It would be a mistake to not include Instagram posts in marketing campaigns.
On the other hand, a company’s website is its prime marketing touchpoint which could help brands make the best use of their Instagram presence and turn it into successful conversions. By adding Instagram feeds on websites, brands could increase brand visibility and trust among the audience. The hardest part is really knowing which Instagram growth services are worth paying for and which aren’t
Instagram Feed
Instagram feed is a compilation of all the user-generated Instagram posts that brand users have shared over their social media accounts about their experience with brand products and services. This aggregated Instagram post feed can be embedded over any digital channel such as websites.
The visual appeal of Instagram content over the website makes the website visitor spends more time discovering more about the brand. The authenticity of user-generated content as Instagram pictures let the audience know about the kind of bond that the brand shares with its existing users. This inculcates a sense of trust among targeted consumers.
By shifting the focus from product-centric to product-centric, brands strengthen their credibility factor and make their content relatable for new users.
Significance of Having Instagram Feed On Website
Consumers are more interested in knowing the real reviews about the product instead of knowing their special features. And, they want to hear it straight from the consumers like them.
So, when a visitor coming to a website sees the users’ reactions and comments about the brand through Instagram posts, all the trust challenges are overcome. Not only the brand trust but having Instagram feed on the website enhances the design layout and grabs visitors’ attention.
This increases the dwell time of the website and brand-audience engagement improves over time which drives conversions.
How to Embed Instagram Feed On Website
1. Through Instagram Embed Code
What truly makes Instagram perfect is its multi-functionality. Besides, providing a ground for interaction among users, it also offers various features for the businesses to make their brand shine. One of the significant tools that Instagram offers is an embed option.
Through this feature posts from Instagram could be placed directly on the website via HTML. All you have to do is select the specific post that you want your visitors to see on the website, and choose the embed option available on the post.
Instagram will generate an embed code for the selected post and you can copy the code and paste in a website backend.
It’s a relatively simpler way to embed Instagram feeds on the website but it does not allow more than one post at a time to be displayed on the website.
2. Introducing Instagram widget on a website
On contrary to the Instagram embed code feature, there is one more way through which businesses could not only embed Instagram feed but also moderate the content and fetch the feed automatically.
It’s quick, easy and efficient. It’s an Instagram widget.
Every time a visitor comes over the website, he/she will not see the same redundant feed that was there the last time they visited. As posts are updated in real-time, it encourages interaction and customer engagement. Users are hooked with the dynamic visual content that your site has to offer which also boosts website performance.
Many social media aggregator tools facilitate user-engagement over the website. Embedding Instagram widget through such tools helps in easy curation, moderation, and customization of the Instagram feed. Social media aggregation over a website could be done by pasting the embed code generated using such tools and voila!
By using the Instagram widget on the website, brands could integrate real-time feed and make the website stand out because of its responsive design. Businesses could also make the best use of the user-generated content which is nothing but content posted by brands’ users over social media about their customer experience.
It is considered as the most authentic content that businesses could leverage in their marketing campaigns.
Also, using the Instagram widget on the website boosts the shoppability of the products as visitors could see the genuine pictures of users like them. As all their reservations about product quality are resolved, they are more likely to buy the product!
3. Showcase screenshots
An effortless, swift and but obvious way to display Instagram feed on the website is by taking screenshots of your Instagram page. The screenshots of the Instagram posts could be embedded in the website, without interfering with the Instagram API.
It is a great way to secure Instagram posts and stories as sometimes they are deleted or expire.
However, there are only so many screenshots a person can take and embed it on the website. Though easy to understand and follow, taking screenshots makes the process tedious with time. Also, the picture quality tends to degrade in screenshots so the displayed content over the website might lack some vibrancy!
4. Through Instagram Feed Plugin
Instagram has its own plugin to ensure easy activity over digital platforms. If a website is built over WordPress then by installing an Instagram plugin in the backend, one can display the feed from Instagram on the website.
Activating the Instagram plugin that appears on the lower-left corner of the landing page could be done by linking the Instagram page. By clicking over the plugin button, one will be directed to the Instagram sign-in window, where after putting the account credentials, one can access the entire Instagram feed.
After authorizing Instagram, a shortcode provided by Instagram is added to the website backend. Few Instagram widgets also cater to content moderation and customization needs of the website as per its layout.
Conclusion
Instagram feed over the website has become one of the must-haves of marketing strategies. It might sound like a mammoth task at first, but by employing the above tools, one could simply integrate the Instagram posts on the website.
It not only adds to the functionality and aesthetics of the website page but also engages the visitors and drives conversions through UGC.
Over time, website visibility increases and the brand gets a stronger foothold in the market. So, to go beyond your competitors, select one of the mentioned ways and integrate Instagram in website display right away!
