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How to Make Data-Driven Decisions for Business Success

IBM Planning Analytics

Modern businesses thrive on facts and not guesswork. Up to 98% of executives believe that using data in the analysis is essential for business success. As a result, it’s vital to exploit your business data and make the most of it.

Analyzing business data allows you to find patterns, inferences, and insights that can be helpful in making decisions. This can help you improve your processes, cut costs, boost your team’s productivity, and identify performance gaps.

Regardless of your business, data analysis is a powerful tool for business growth, and here is how you can make data-driven decisions.

Find Your Data Sources

Businesses have many systems that collect data, from CRM to communication tools. Lack of connectivity results in a disparate operation, making your data unhelpful. Instead, you need to centralize your data, and tools like Microsoft’s Power BI can help with that.

Using a universal reporting tool to gather data from external sources will simplify the process and provide a single point of reference for all your organization’s operations. Plus, it improves access to disconnected data.

Organize Your Data

Organized data is critical to seamless visualization, making it easy to derive actionable insights. In this case, you can leverage dashboards, and there are many tools you can use, including Excel, Microsoft Power BI, Good Data, and Tableau Public.

A good tool offers a customizable interface, which allows you to present and visualize that in a way that’s easy to read. You can personalize the dashboard to display data that are most useful to your goals, whether strategic, operational, or tactical.

Conduct Data Analysis

Once you have organized your data, you’ll need to analyze it to discover the most helpful information, draw conclusions, and make decisions. Your analysis depends on your goals, and you should analyze the data alongside your survey results, case studies, testimonials, and other customer materials.

If you’re analyzing your financial data, IBM Analytics solutions can be quite helpful in making the most of your data. This is vital to improving your financial reporting, business analytics, quarterly planning, and performance management.

More importantly, data analysis can help with budget and forecasting. You can quickly implement critical decisions and streamline your workflows when you have better insights into your processes and business performance.

Thrive with Data

Today, businesses collected a lot of data, yet most don’t use it well. In most cases, they store disparate systems, limiting the ability to analyze the data. Instead, businesses need to take advantage of data analytical tools to use data in decision-making.

Bear in mind that the ability to analyze business data is a differentiating factor in today’s business landscape. Traditional tools like Excel do not cut it, and they tend to cause a disconnection in your processes. As such, you need a solution that consolidates your data sources and makes it easy to analyze your data for impactful insights

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