A lot of people who start cryptocurrency projects have a naive view of the market. They assume that the community will get behind them simply because they have a revolutionary idea that could solve a major issue. The reality is that cryptocurrencies have to be marketed for them to get discovered and only having a good idea is not a guarantee of success, especially in the state the markets are in right now.
If you were thinking of launching an ICO or wanted to get more attention to your cryptocurrency, here are 3 crypto marketing techniques you can use in a bear market.
Inbound Marketing Through Content Creation
One of the most powerful techniques you can use to market a cryptocurrency in a bear market is inbound marketing. Inbound marketing is whenever you focus on getting people to find you and get to you by their own means instead of trying to get in their face. The best way to do that is to disseminate content people will want to like and share on the proper channels.
One of the most powerful tools for inbound marketing is infographics. What makes them so efficient is that they are easy to digest, can contain your personal information, and can be shared on all sorts of platforms whether it’s your blog, someone else’s, social media, or sites like SlideShare.
SEO
SEO focuses mainly on maximizing your visibility on search engines. This can be done through various means, but brand mentions and links coming to your site will make the biggest difference.
You have to know that factors like your site’s performance, its structure, and the content on it will make a big difference as well. Your main site must be as fast as possible with seamless navigation and content that is relevant to your niche.
When it comes to content, do not attempt to cram as many iterations of top search words as you can on every page. Instead, use the keywords as inspiration and create content that will be loosely centred around them. This will allow you to integrate the keywords in a natural context, which is something search engines can detect.
Email Marketing
Email marketing can also be a very powerful tool. If you are launching an ICO, having a solid content strategy and a squeeze page could be enough for you to amass a good list of followers. You’ll then be able to follow up with them and keep them posted. This will give your ICO initial traction and help it get more attention from people who didn’t know about it.
Creating a free manual and offering it as a bonus for signing up to your newsletter while including mentions about your coin and links to your various pieces of online real estate can also help.
These are only some of the top techniques that you can use to spread the word about crypto or an upcoming ICO even when the markets are slow. Try to use as many methods as possible but spend most of your attention on what has been proven to work.