When seeking PR coverage for one’s brand, new product, service, or business, there is often no bigger win than to get on TV with PR. Otter PR is the #1-rated PR firm as ranked by Clutch, G2, and Upcity. Based in Central Florida, the firm has earned a reputation for securing its clients’ placement on national television, enabling them to share their expertise and reach a wide audience.
Otter PR leverages expert media training and strong relationships with top media outlets to secure meaningful TV coverage for its wide range of clients. Here, we explore how the firm secures these placements for its clients and achieves tangible results with real benefits for them.
How an Otter PR campaign for getting booked on TV is different
Otter PR’s team of media experts offers comprehensive media training to its clients, equipping them with the specific skills and confidence to secure a TV appearance and knock it out of the park. Led by experienced news anchor and media veteran Ryan Bass, the Otter PR media training program helps clients boost likability and confidence, helping them secure return booking opportunities.
The company’s media team understands that preparation is key to a successful TV appearance. Knowing that even subject matter experts can be caught off guard, especially if they are not used to appearing on TV, the media experts with Otter PR work on hands-on coaching that includes real-world scenarios, question and answer practice, and refining the client’s message.
The Otter PR TV segment appearance process
Otter PR offers its clients a comprehensive, step-by-step approach to securing national TV placements that result in wide coverage and brand awareness. Each plan starts with a personalized strategy tailored to the client’s needs, goals, and niche industry. This strategy pinpoints the right media outlets and key messaging that will resonate with the client’s target audience.
Next, the client will have one-on-one media training, prepping them through simulated interview questions, refined messaging, and even body language coaching to ensure that their appearance on TV is as successful as possible. Clients will also be coached in compelling storytelling — the cornerstone of any effective PR approach.
Through relevant stories and expert commentary on current events, Otter PR helps position clients as thought leaders in their respective industries. Its team of professionals will craft expert pitches and press releases that highlight the client’s expertise and message, particularly in relation to trending topics or breaking news. Top media outlets are often seeking experts who can comment on breaking news or trending topics, and pitches geared toward positioning clients as experts can help increase their chances of booking a TV spot.
Once a television appearance is booked, Otter PR continues to work with producers, managing schedules and supporting the client through the preparation and appearance process. Following the appearance, Otter PR’s publicists will help spread the news of the TV appearance, thereby widening the client’s overall coverage.
Real results and impactful campaigns for an Otter PR client
Otter PR has successfully featured numerous clients on TV, achieving outstanding results. Ed Watal, founder and principal of Intellibus, an AI and IT strategy consulting firm based in Reston, Virginia, is one client who has enjoyed several TV placements that have helped position him as an expert in the AI and IT industry. His appearances on Fox News and NewsNation have enabled him to address trending news aligned with his expertise, amplifying him as a thought leader to a national audience.
Dr. Christine Meyer is another Otter PR client who has found success with TV appearances. An interview with NewsNation led to a full feature appearance on Inside Edition, an outlet that boasts over 3 million daily viewers.
These are just a few of the many TV successes that Otter PR has helped facilitate for clients. From politicians to law experts to health and wellness thought leaders, Otter PR has demonstrated the power of strategic positioning, pairing experts with topical trends for maximum impact.
The value of TV media placements
Widespread attention to one’s brand is just one of the benefits of a TV appearance. Other benefits include increased brand exposure and professional credibility.
TV appearances can also position clients as authorities in their field, shaping them into thought leaders for their industries, which can translate into more TV placements, speaking engagements, and top-tier outlet features. Such placements can also have a significant impact on one’s business, leading to more customers, greater investor interest, and stronger relationships with one’s target audience.
Otter PR’s approach to television placements isn’t just about getting clients on the air; it’s about gaining real results for clients and positioning them as leaders in their industries. Whether it’s a client’s first TV appearance or they are a seasoned veteran of the on-air interview, Otter PR’s media team can equip clients with the tools to get successful results with every TV appearance.
For those seeking to level up in their media coverage, a request for media training with Otter PR can help them get the coaching and confidence they need to see incredible national results.
