Introduction
In today’s age, search engine optimization has become an essential part of any marketing and branding strategy. If you want to be found on the internet, you need to have a solid SEO strategy in place.
Unlike Facebook ads & PPC ads, SEO is better in the long run for smaller firms as once you build your presence, it’ll be there for a while and you just need to maintain it.
If you are new to this world or just looking for tips on how to improve your website’s search engine ranking, then follow these simple steps:
What is SEO?
SEO, or search engine optimization, is a way to explore how major search engines like Google and Bing decide which pages of your website are more relevant for particular keywords. It’s easier to rank on search engines for terms that you have been regularly targeting.
Regularly updating content (blog posts) will help you increase your rankings in the long run. This means that if someone searches for something related to what your company does, they will likely find your business first rather than another competitor’s when using one of these search engines like Google or Bing. In turn, this can lead to increase sales since people would rather buy from those who show up first on their screen when searching for something related to what their business does (SEO).
Keyword Research
The first step towards SEO is to identify the keywords that you want to rank on. You can start by creating a list of 5-10 keywords that are relevant to your business. Once you’ve got this list, it’s time to evaluate the competitiveness of these keywords using a tool like Ahrefs or Moz Keyword Explorer.
Using keyword research tools will help you determine if there is a demand for your product or service, how much competition there is for each keyword and how difficult it will be to rank in search engine results pages (SERPs) for those terms.
Once you have compiled all the information from your research, it’s time to create a strategy based on what works best with your budget and resources (i.e., paid ads vs organic search results).
Backlink Profile Building
If you are looking for more organic traffic, then consider doing link building for your website. You can build backlinks in various ways – guest posting, getting featured on other websites by contributing with valuable content, broken link building, skyscraper technique etc.
Link building is a process of getting other websites to link to your website. To do this properly, it’s important to know that you should not go overboard and avoid over-optimization tactics like spamming or black hat SEO. Instead, you should focus on creating high-quality content that attracts links naturally and participates in some outreach campaigns or guest blogging opportunities, increasing the chances of generating good quality links from relevant sites within your niche (which again improves visibility).
If all of these sound daunting, why not get in touch with a Digital Marketing Agency? They can help you accelerate the process and help you score some quick wins too!
Technical SEO
Starting an SEO campaign often involves some technical changes – crawling issues, indexing issues, loading speed issues and so on. Before you begin any SEO campaign, check if you have any technical issues and try to work with a developer to fix them first.
There are many ways to do a technical SEO audit for your site. You can use Screaming Frog or Screaming Frog’s free version. Other tools are also available. The way I do it is by entering my target URL in all these tools at once and checking what they say about their site – whether there are any crawl errors or duplicate content issues which need to be fixed
Conclusion
If your website is not optimized for local searches, you’ll lose out on all that traffic and potential leads.
Local search is a way to increase your visibility on the web by targeting specific queries related to location. In simple words, if someone searches for “pizza near me” or “gas station near me” then their query contains a geolocation keyword, which means that the person is looking for something nearby! This can be extremely beneficial because it allows businesses to target specific locations based on where their customers are looking from around the world – making it easier than ever before when trying to connect with new customers who might not know about them yet but could still be interested in what they offer thanks to local SEO techniques such as maps optimization techniques or Google My Business listings.