We all know that data can be extremely difficult to comprehend and, at times, downright boring. Please bear with us; we are here to assist you in determining how to use data wisely.
Allow the data to do the heavy lifting so you can concentrate on producing outcomes rather than dealing with data daily. To that end, we’ve started a “Activate Your Data” series in which we teach you all you need to know about using data to take your organization to the next level.
The first guide in our series was on how to establish buyer personas, which will walk you through the steps of producing value in your marketing efforts by nailing your buyer personas from the start. Click here to know more about Roas vs poas.
This blog will explain the difference between ROAS and POAS and why we believe you should abandon ROAS as soon as possible if you are serious about your marketing performance and advertising efforts.
People in marketing like to think of themselves as up to date, and preferably ahead of the curve, and innovative in their efforts to achieve a competitive advantage.
However, the majority of marketers continue to cling to obsolete default metrics that, in the end, provide no real value and are, at best, a waste of time and, at worst, a hindrance to your capacity to genuinely make an effect on your business.
Do you know how everyone usually laughs at individuals who use obsolete software, as people did for years and years with Internet Explorer? ROAS is the Internet Explorer of marketing KPIs, and we’ll explain why. We will look at what to track instead of acquiring benefits from evaluating and analyzing your hard work.
ROAS is a metric for measuring the effectiveness of marketing campaigns. Simply put, how much money do you make when you advertise? It makes sense to believe that ROAS can be beneficial to your marketing department or your company as a whole.
I mean, it keeps track of how much you “make” for every dollar you spend on advertising. ROAS measures how much your marketing activities boosted your revenue. It cannot tell you whether the campaign or ad was lucrative or whether it should be repeated in the future.
Well, ROAS doesn’t track anything other than how much money you spent on marketing and how much you sold for depending on that. It does not include other expenditures like COGS (cost of goods sold), shipping, or any other charges you may incur when selling a product. Simply said, ROAS provides an inadequate view of the performance of your marketing advertising budget.
And we would argue that relying on ROAS to make decisions and evaluate campaign performance is detrimental to your business. This is a basic explanation of how the distinction between ROAS and POAS works.
While the ROAS breakeven point is always dependent on the many scenarios, goods, companies, and so on, POAS contains the primary costs, providing you with a far more manageable summary of what your actual expenditures are.