Some sweets land quietly on the shelf, nod politely, and hope you’ll notice them. Others, like Shades by Niko, crash through the pick n mix with all the subtlety of a foam party hosted by a fruit salad. They’re loud, they’re proud, and they taste like they mean it. The best part? You can buy them right here at Candycrave — the UK’s leading online sweet shop and your go-to for premium sweets that don’t mess about.
Who’s behind the sweets?
Step forward Niko Omilana — YouTuber, prankster, cultural disruptor, and now, improbably but quite convincingly, a sweet tycoon. Having tried his hand at politics (with more votes than most satirical campaigns have any right to attract), Niko turned his considerable influence toward something more serious: sweets. And we’re so very glad he did.
What he’s created isn’t a gimmick. It’s a range of inclusive, fruit-forward foam sweets that are 100% vegan, Halal certified, and designed for people who want more from their sugar hit than a fleeting scroll and a sugar crash.
The Originals: classic, but better dressed
This is where it all started. A bag of foam sweets with just the right bounce — soft, but not squishy; airy, but not forgettable. Each piece is sugar-dusted and bursting with that nostalgic fruit mix we all secretly rank at parties. The sort of sweet that makes you eat three in a row, then pause, stare into the middle distance, and say “Yeah, these slap.”
Straight Up Strawberry: the fan favourite
Straight Up Strawberry is Niko’s confident, candy-coated wink to the pink sweet at the bottom of every bag — the one everyone fights over. A strawberry foam sweet with bite, chew, and real character. It’s the kind of flavour that knows it’s the best, but still shows up to work early. A little tartness rounds out the sweetness perfectly, like strawberry laces if they’d gone to drama school.
Tropical Blast: fruit salad in party mode
If mango, pineapple, and citrus decided to form a band, this would be their debut single. Tropical Blast is an instant mood-lifter. Each chew tastes like someone bottled the feeling of your out-of-office being switched on. It’s sweet, sharp, and full of sunshine. These aren’t background sweets — they’re the main event.
Why buy them from Candycrave?
Because Candycrave is where sweet lovers go when they’ve outgrown supermarket shelves and want something with a bit more punch. We source the good stuff, keep it fresh, ship it fast, and — most importantly — only stock sweets worth obsessing over. Shades by Niko is that kind of sweet. Whether you’re treating yourself, filling party bags, or want a foam chew that actually delivers, it’s right here waiting.
Viral? Yes. But unlike most sweet trends, this one comes with texture, substance and surprisingly brilliant flavour. Try all three flavours of Shades by Niko now — exclusively at Candycrave.