Businesses are starting to realize the positive impact of social media marketing on sales. As time is passing, more and more companies are taking up this method of efficient yet budget-friendly advertising.
Creating attention-grabbing content is crucial for this. With social listening, the appropriate content can be crafted to turn the most heads towards the brand and get more interaction.
With the tools listed here, interactions of the audience on social media networks can be monitored and a better strategy can be prepared for marketing on social media.
1. Hootsuite
Finding messages, comments, tags, managing them and replying to the followers can be easily done with this tool.
Features
Hootsuite is available on desktop as well as the mobile version. So you can monitor the social media activity of your pages on the go. You can detect messages, schedule replies, and edit previous comments too.
Moreover, drafted messages can be posted in the software for approval from the team members. Posting can be done once it is approved. REply faster by assigning members for specific tasks.
You can track recent trends. Hashtags, locations, or keywords can be collected that are trending at present. Based on this content curation can be carried out. Besides this, linking other tools for content creation can be linked to the directory to make the writing hassle-free.
Get analytics on your social media posts and their performance across different networks. Results are shown according to timelines so that analysis can be precise. More than 200 metrics are available to learn the page’s social media impact.
The reports can be customized as per the wish. Therefore, the addition of brand format and report distribution becomes quick. Exporting these in Microsoft Office tools can be done. Also, PDf or CSV versions can be downloaded with a single click.
In addition to these, it is possible to track the time taken to respond to the messages.
Conversions can be filtered by keyword, hashtag, location. Messages in several languages can be translated too so that each conversation can be understood. With this, you can discover people’s thoughts about the brand and its service.
Platforms
Monitor data from these channels:
- YouTube
Receive messages and comments from all platforms in one place. Set priorities for conversations, assign them to team members and track it to maintain customer satisfaction.
2. Sprout Social
Audience interactions can be carried out by understanding online behaviors. Sprout Social helps to measure the post-performance and manage data collection on these platforms.
Features
This user-friendly platform helps marketers in social listening and speeds up the responding process.
Track discussions on topics related to your niche to learn the latest trends and interests. Get access to insights on industry fashion and competition. You can identify popular influencers to amplify the engagement rate.
Moreover, feedback on new products, services and content can be gathered efficiently. Explore chats on competitors. By doing this, you can learn the loopholes and find opportunities to impress consumers by providing better services.
Collect data on brand mentions to gain knowledge on consumer behavior and get more insights on customer experience. Filter the data according to demographics like age, gender, location, device, etc to get a detailed understanding.
These findings can be used to plan future actions by sharing with colleagues. By this, important interaction from the audience can be highlighted and used for getter more preference.
Here, you are able to reconstruct marketing plans, customer care services, product improvements and other factors that influence sales.
Platforms
Social monitoring of Facebook, Instagram, Twitter, LinkedIn, and Pinterest can be hassle-free with Sprout Social.
3. Buffer
With Buffer, you can plan, collaborate and publish natural-looking replies and assign tasks to suitable team members.
Features
The social media performance of business handles can be measured. Reports can be downloaded as well as suggestions to improve the engagement and increase sales are provided here.
Performance across multiple accounts can be easily received on a single dashboard. Follow the conversations across various platforms on the same page. This will save time for switching across pages to compare the data.
Get insights on individual posts, stories, hashtags as well as brand mentions.
You can easily verify whether the target audience selection is appropriate. With the gathered metrics, responding to comments, customer support requests as well as direct messages can be done quickly.
There is one collaborated inbox for Facebook, Instagram, and Twitter requests. With this, you can deliver the right message to the right respondents. Customer service can be improved and hastened.
Not only this but also conversations can be assigned to team members in various taking care of the specific department. People viewing the chat can be seen to avoid repetitive replies to the same query.
The tagging option allows one to tag team members to look into the concerned issue later. Such tagging and task assigning can be automated too with the task assigning feature.
Templates can be drafted and saved for frequent replies to save time on the writing part. Get updated on discussions and sort them as per the urgency of replying. Keyboard shortcuts further reduce the time needed for writing.
With the overview report, you can note the volume of topic discussions, time of response and usage among various platforms.
Platforms
Monitoring for Facebook, Instagram, Twitter, Pinterest, and LinkedIn can be done.
4. HubSpot
The service software helps to organize and followup customer interactions to build better relationships and increase customer retention.
Features
Chaos in customer conversations can be reduced by assorting the messages according to preference.
It helps to manage the customer service functions by building task lists for the team members.
The conversations inbox collects communications from email inboxes, live chats, contact forms, messengers and social media networks. It is a universal inbox for all the platforms making the replying process easier to carry out.
The conversation history of chats with customers can be viewed in the Hubspot CRM. A help-desk is included which offers automated prioritizing and report generation. With this, chat and email tickets can be produced for getting back to the clients and potential clients.
Issues can be assigned as tickets to different individuals in the customer service team. Person-to-person chats can be managed with a universal and collaborative inbox. These inboxes are accessible by all the team members.
Surveying helps in getting feedback to improvise the drawbacks. Automated emails or notifications can be set-up to carry out marketing as well as resolve user-complaints.
Frequent support queries and questions can be assigned specific tickets. These can be used to prepare blogs and other knowledge bases that can solve common confusions while being indexed by search engines.
In live chats, conversational bots can help give immediate replies and reduce the waiting period.
Platforms
HubSpot can handle LinkedIn, Facebook, Instagram, and Twitter monitoring.
5. Zoho Social
Multiple social accounts can be managed and keyword monitoring can be done on Zoho social.
Features
Zoho’s multiple listening columns help you stay updated on every relevant discussion relevant. Responding and engaging with viewers as frequent as you like is possible.
In addition to this, keywords can be monitored. Hashtags can be tracked to discover potential clients. By this, the marketing team can identify what people are saying about the brands.
The frequency of engagement can also be tracked. It is very possible to note the person you need to reach out to. You can discuss the outline with other team members before creating the message.
There are notifications for new followers as well as regular interactors. Say hello to new followers. You can reply to direct messages and pending conversations instantly.
In Zoho, there is an option for customizing the dashboard as per one’s convenience. Because only you know what suits you the best.
Track mentions of locations, events, and keywords that are important for your company. The context of the chat can be learned by retrieving previous messages and interactions before responding.
Pre-built reports are available. Also, new formats can be generated for the reports to choose the statistics that matter the most. Get information about the target audience. Where they come from, language preference and other demographics can be known.
Time-frame can be set to generate the report like:
- Week
- Month
- Or customized day sets (for eg. 16 days)
Platforms
LinkedIn, Instagram, Twitter, Facebook, and Google My Business can be managed with this tool.
Use these tools to optimize social listening and improve customer experience. It is wisely said that “ A happy customer is a loyal customer”. So, keep your clients happy to continue your profit generation.
Let us know which is your favorite tool from this list in the comments below.
Author Bio: Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.