Digital marketing services allow businesses to connect with potential customers 24 hours a day, 7 days a week.
The internet never sleeps. This provides an exciting amount of opportunity for businesses to reach customers like never before.
We Are Social and Hootsuite have reported that “people spend a daily average of seven hours per day online”.
A huge amount of people spend their free time online. It has increased the need for businesses to raise their digital advertising spending.
This leaves businesses wondering which digital marketing services they should be investing in and how much budget they need to allocate to each.
SEO
Search engine optimisation has risen in popularity over the years.
There’s a common misconception that SEO is a cheap and easy way to grow organic traffic.
However, even Google suggests SEO’s needs at least four months to a year before your business can see any real SEO improvements.
Whilst it’s true that SEO can help drive lots of traffic to your site, the truth is that it takes time to improve your SEO.
It’s unrealistic to expect instant, short-term results. Investing in a long-term SEO strategy will improve ranking, user engagement rates, and conversions.
PPC
Businesses love the pay-per-click method of paid advertising. This is because you only pay when a user reaches your website—making it extremely cost-effective.
With PPC you have full control over how much you spend and can increase/decrease spending, based on a campaign’s performance.
It’s also easy to hit your exact target audience. It’s up to you what age, location, language, and devices get to see your PPC campaign. It’s never been easier to set your adverts to appear towards a specific demographic.
SMM
Social media marketing can create brand recognition, build trust, and increase sales.
It’s crucial to upload to your social media accounts regularly to keep your audience engaged.
SMM can be a time-consuming process and many businesses may look to hire a social media agency or to hire a social media manager.
As 53% of the world’s population is on social media. Online business competition is high, and a combination of organic and paid social strategies is needed to stand out on social media.
Content
Keeping your content fresh and up to date is no easy task.
A professional content marketer will be able to tell a story with your brand and gain you, loyal customers.
Investing in content such as blogs, website copy, infographics, and newsletters will boost your digital marketing effectiveness.
Just a few benefits of content marketing are increased organic traffic, brand loyalty, and a sense of community.
Digital PR
Digital PR has changed so much over the years.
Digital PR is a crucial part of creating quality backlinks. Backlinks suggest to Google that your site is unique, helpful, and trustworthy.
Making sure that the content linking to your website is relevant and from a high domain authority, gains you not only relevant exposure but also improves your SEO.
Investing in digital PR has gone from a great way to raise brand awareness to be a vital part of any SEO strategy.