Email is still one of the most efficient and powerful tools for marketing and increasing sales. There are more than 3.930 billion email users and this number is expected to reach 4.371 billion by 2023.
As the number of email users is growing, e-commerce owners are seeing email as an opportunity to achieve their goals through this means of communication.
When you consider that 70% of people find email to be their most preferred channel for receiving commercial messages, you’ll understand the importance of using email. However, if you want your email efforts to have a mass impact you need to grow your email list.
The more people you have on the list, you’ll increase your chances of conversion. Growing your email list doesn’t have to be a tedious process if you know the right e-commerce strategies. The following proven e-commerce strategies can be your secret weapon in the battle for more subscribers.
1. Make Email Signups Noticeable and Inviting
Anyone who is browsing through your website should have a clear invitation to join your email list. Meaning, that you need to rethink your email signups.
There are several elements that distinguish good email signup:
- Noticeable place
- Call-to-action
- Attractive design
Putting email signup in the corner at the bottom of the page won’t bring you many new subscribers, won’t it? You need to place the signup in a position that can’t be overlooked.
Set up a smart bar at the top of your page that will be present at all times so that people can sign up at any point. The design needs to compliment the website’s design and make the bar pop at the same time.
Another great option is an email popup that covers the screen. It should appear after some time so that users have a chance to get to know your website first.
What’s crucial is that you explain why users should sign up for your newsletter. Concisely state the benefits of sharing their email address. The benefits can be timely sale announcements, special discounts, personalized product recommendations, etc.
2. Add Content Upgrades
Content upgrades work wonders when it comes it collecting people’s email addresses. The reader who is compelled with great content won’t hesitate to give their email in exchange for further information.
First of all, you need to publish high-quality and relevant content pieces. The easiest way to offer content upgrades is on blog posts. Draw the users in with informative and interesting posts and then propose additional content if they subscribe to your newsletter.
Blogging brings increased organic traffic and can, therefore, attract lots of people. To ensure that you get the attention of your target audience, you need to produce content that is related to your e-commerce store.
For example, if you sell beauty products your blog should revolve around tips and topics on skincare, makeup, trends in that industry and similar.
Besides the blog, you can create content pieces for popular product pages. Let’s say that your most popular product is a night cream, you can add content upgrade about the skin-transforming bedtime routine.
The content upgrade should refer to the most popular content. Use Google Analytics to single out top posts on your website. Once you identify these pages, think of informative, relevant, and interesting content update that will complement it perfectly.
3. Create a Useful Guide
No matter what type of products your sell, the potential customers would appreciate additional helpful information. Come up with a guide that will help website visitors and customers to have a better understanding of your products.
The guide can provide users with the most basic information such as a size guide in case of e-commerce stores that sell clothing. Fill the guide with the necessary information and all of your customers will rush to have it.
Of course, the requirement for this free guide that can be downloaded in seconds should be customers’ email addresses.
Considering that this guide will be a long-lasting content offered to numerous customers, it needs to be of high-quality. For that reason, it is highly recommendable that you work with professional writers. Aim for writing services with experienced writers such as TrustMyPaper, GrabMyEssay, and Studicus. Before you give final approval, an editor needs to proofread the guide. You can use an online editor like Grammarly as well.
4. Run a Contest or Giveaway on Social Media
The beauty of social media is that it connects you with a mass audience. There are no limitations to the number of people you can reach on social media. The tricky part is coming up with an interesting post that they won’t overlook.
“Contests or giveaways are one of the most effective ways of attracting people’s attention. Combine it with social media and you’ll be on the right path to a mass increase of the number of subscribers,” advises Neightan White, a blogger and contributing writer at SupremeDissertations.
Your social media channel should just serve for the announcement. Redirect all the contestants to your website where they need to enter their email address. Sharing your email address for a chance to win a free product is a fair deal.
5. Share Your Content in Relevant Communities
In order to get more email subscribers you also need to raise awareness of your content. While you can sit and wait for people to discover your website, you’ll get much better results if you invest some effort.
Post your content in niche communities. These niche communities can be Facebook groups, forums, Reddit, or in the comment section of related posts. Get people’s interest in your content first and then rely on it to win the reader’s over.
You need to be careful about how you present your content in these communities. If you just publish the post, people might find it spammy and ignore it.
Some approaches that work best in this situation are:
- Sharing your story (how you created the post and why it is important)
- Explaining why this post is relevant to the community
- Uncovering an interesting fact about your niche and following it up with your content
6. Start a Referral Program
Your existing email contacts can bring you many new ones. All that you need is a good incentive.
The referral program can be the quickest way to increase your email list. However, this e-commerce strategy demands a certain reward for the subscribers who recommend you.
What you can do is to send out an email to all your email contacts saying that they can get a discount if they get two of their friends, family members, or acquaintances to sign up. Provide them with a referral link and let them do the rest.
Subscribers who are real supporters of your products won’t mind getting two more people to sign up if that leads to a lower price for a product they want.
Final Thoughts
We came to an end of the top e-commerce strategies for increasing your email list. Now it is up to you to put in some work and creativity into the realization of these ideas. Stay persistent and innovative and you won’t have any trouble with growing the number of your subscribers. Good luck!
Marques Coleman is a blog writer at BestEssayEducation and WowGrade. Marques specializes in marketing and copywriting. Moreover, he is an avid traveller and always tries to learn something new.