DIFFERENT SOFTWARE USED IN MARKETING

In this digital era, businesses need to attract new customers to build a strong online presence across the major search engine platforms. Especially when there are so many different ways to engage and attract potential customers from the internet for your sales team to convert them in leads.

Many businesses even lack in gaining the right to know-how about the use of highly effective and efficient marketing tools that were not available before. These tools help minimize the resources needed to entertain and get new prospects for business and fuel performance.

Whether you believe it or not, many businesses are losing not their brand image only but their potential customers. And this is due to the lack of market knowledge.

Well, to help you establish a strong online brand image here are some automated and highly advanced software to take your marketing game a notch up.

CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE (CRM)

The CRM, which is also referred to as Customer Relationship Management, is a great tool to ensure you are fully utilizing the new leads you are getting from your brand’s visibility across multiple online platforms. It also makes it a lot easier to know whether the lead was converted, or if this is a lead from last week.

If the new client information is kept in anything besides a CRM, it will be unquestionably more difficult to know, whether the client is still a hot lead or not.

CRM helps businesses in managing the new customer data and the Date and the time the lead was also generated, the medium how it was generated. I.e. email, text, phone, etc.

MARKETO

CEO Steve Lucas of Marketo, did great work with this marketing automation tool, with this you are not only able to send data to your CRM, but it also gives complete access to manage your social media and convert your video to text for optimum content strategy.

Along with that, Marketo has tempting features to offer. For a business that is hungry to get new clients, Marketo makes life a lot easier for them.

VOCUS

Available in 7 different languages, so business owners and marketers can fully utilize the dashboard of Vocus, which allows to set up not only social marketing and search marketing, but also email marketing.

This one of the most popular software with over 120000 organizations using Vocus worldwide. With Vocus, you can target, engage potentials leads for the sales team, or it can be used to generate more traffic on your website simply.

HUBSPOT

This is a really popular software across the globe. With extensive lead management options, Hubspot has to be the best available software for inbound customer support as well as sales.

It makes managing data and to post new updates on the leads super easy. Hubspot comes with a minor monthly fee, and business owners can choose from a list of packages they offer to opt for whichever they deem fit.

YESWARE

Yesware is a highly effective tool, and it comes not a cheap rate, that being said, it’s super helpful to track emails and to close bigger sales. Business owners can get a free trial by adding their extension to your google chrome toolbar.

It is highly recommended, as they have clients like zendesk and Groupon. From scheduling meetings to winning more business, Yesware is equipped with all the essential elements needed to boost sales and increase the closing ratio.

SAILTHRU

Sailthru makes it very easy for businesses to identify how every customer is unique. This software monitor and tracks clients are approaching via email, mobile, website, social, and even in the store. This is highly essential information to keep up with the needs and developing wants of the customer.

Business owners need to have this kind of an up to date marketing tool, to ensure they are effective in their marketing and making the best use of it.

OPTIMOVE

If a business is focusing on retention marketing, Optimove is the go-to tool, Optimove provides with a list of supporting tools such as customer success management, strategic planning, and customized dashboards.

With customer success management, business owners can be assured that they will be able to utilize and understand the services Optimove has to offer fully. Having someone like Optimove on the marketing end of a business will ensure all clients or a said business give repeat business and get referrals as well.

LOCALVOX  

Driven to guide all sizes of businesses to go online, LocalVox is no small name in the marketing game. With tools to help business in local, social and mobile marketing to being named as the third hottest startup in NYC by business insider. LocalVox is not only a trustworthy partner but also a deadly marketing strategist.

MAILCHIMP

Mailchimp is an email marketing tool that helps businesses in sending emails to their clients for retention purposes as well. Many reputable businesses, whether big or small, efficiently use Mailchimp as their go-to tool for emails.

IN CONCLUSION

It is never a wise move to step into the business world with a lack of marketing knowledge. That’s why it is ideal to use some top-notch marketing and management software for the extra mile.