Animated videos are amongst the most effective marketing strategies many companies use today. With a lot of advertising schemes in the digital world, businesses compete to have the most engaging content. An animated business video is a perfect way to deliver short, entertaining, and informative content to your target audiences. These videos highlight important points about a product or company while bringing entertainment at the same time.
Where are animated videos used in business?
Companies use animated videos for various purposes. Mainly, they use it for their marketing and advertising schemes. Some products or services have more features to solve complex problems, so explaining them to viewers can be challenging. Videos help deliver a message most understandable to viewers.
Some companies use videos to tell their brand’s story. They make short videos that introduce them to their customers and establish a position in the industry. They can also use videos internally to train employees about their products or welcome them to their company by an entertaining video showing their culture and goals.
There are many ways an animated business video helps a company, whether they are new to the industry or an established brand looking for modern ways to communicate with their customers. Here are more reasons that companies should invest in animated videos.
Animated videos engage more people.
Consumers engage with digital content every day. A study says six out of ten people prefer watching videos online than on any other platform. This statistic translates to a significant portion of customers being reached through video content. But it doesn’t stop there. Since there is a lot of competition in online video content, brands need to successfully capture their viewers’ attention with the most engaging content.
Animated videos solve exactly this problem. These videos present the essential information in an entertaining way. For more comprehensive products, animated videos have a way of simplifying them using relatable characters and visuals. When customers are entertained with a video, they get curious about a brand and most likely research more about it. This leads to possible conversions and a greater following.
Improve SEO rankings
Google’s search algorithms measure the number of time customers stay on a website. As mentioned above, animated videos keep their attention. The time they spent watching animated videos records as more website involvement, which helps a brand’s website increase its rankings. It becomes a domino effect after that. High-ranking pages always get more visitors, and more visitors lead to more conversions.
Helps customers understand a product
Even the best-designed product that solves the most difficult problems will remain unappreciated when users can’t understand its features. Customers get intimidated or confused and end up not buying the product. Companies need to present their products in a simple way and explain their features as if telling a story.
Animations are great tools for storytelling. These videos explain the function of a product in the most understandable way. The video can be an animated skit showing a situation that uses the product or an explainer video of its important parts and features. With the use of illustrations and infographics, customers can better make sense of the product being advertised.
Everyone is represented
An actor in a video sometimes suggests a certain demographic, so other groups tend to lose interest in a product, thinking it is not for their age, occupation, etc. Unlike live-action videos, animated videos do not need characters to be portrayed by actors.
It does not promote any nationality, age, or other demographic. Some types of videos don’t need human characters at all. This factor is very important, especially since the internet is a global marketplace. In this neutral way, a company can reach a wider audience.
Save time and money
Animated videos eliminate production costs that a typical live-action video needs, like renting a location or scouting talents. The production team instead works directly from the script to creating graphics on the computer.
They can edit as much as they like without additional costs of reshoots or retakes. Another economical advantage is that animated videos always appear up-to-date. It does not need to be updated frequently since illustrations and graphics do not age very quickly. Moreover, there are so many styles and types of animation that companies can easily create a fresh video every season.
Stand out from the competition.
No two animated videos can be created the same like no two companies have the same culture and goals. Every video easily sets your company apart from competitors in the industry. It tells consumers that your brand is innovative, creative, and does the best way to reach out to its customers.