Starting a new website is an exciting time for many aspiring to generate a steady revenue stream online. You may already have a business or plan on launching a new one, or perhaps you want to earn from blogging.
Either way, an income is not possible if no one bothers visiting your website. Despite the quality of content you may offer, ranking top on search engine results is not an easy task.
Even worse, many individuals may drive you into spending impossible amounts of money without providing any outcome. Therefore, here is a budget-friendly guide to steer traffic to your brand-new website.
Target Social Media
Business owners often consider their websites to be passive tools for a moderate income. These owners do not invest in their content quality, thus not utilizing the tool’s full potential.
Instead of treating the website as an online brochure, you can make your website a hub for boosting your business. Although marketing experts advise marketing your brand sparingly on social media, it does not mean you must not do it at all.
Also, while sharing content is a valid option, you can also use social media to develop and strengthen your relationships.
Having determined your brand’s business plan, you can proceed to work on your digital marketing strategy. Targeting social media allows you to drive noticeable traffic to the website.
Moreover, this allows search engines to assess and rank your website considerably higher due to your social media influence’s effectiveness. Monitoring your visitor count is imperative for your success.
It will give you an idea of the status of your marketing strategy. Thus, using an accurate web traffic checker is vital for all websites.
Consider Email Marketing
Another budget-friendly yet effective technique is email marketing. Other than its excellent cost-effectiveness, email marketing has arguably the highest ROI amongst all digital marketing strategies.
Email serves as a tangible medium for linking your marketing channels and making it easier for the buyer to understand your brand. It also offers the option to personalize and tailor the user experience, making it more engaging and increasing your brand awareness.
Furthermore, this method allows you the opportunity to test and gain new customers while retaining your existing customer base.
But more importantly, email marketing offers peak affordability. Sending thousands of emails is possible with the bare minimum of less than even pennies. Studies indicate that 80% of all major companies use email marketing as a medium for marketing.
The reason is apparent. With a conversion rate of over 60%, one should not take email marketing lightly. However, you must understand that visitor conversion does not necessarily mean the user must make a purchase.
Even the act of subscribing to your brand’s newsletter will result in unbelievable results for boosting your business. Still not convinced? Then consider this: how many online users have an email address? Almost everyone.
Pay-Per-Click Advertisement
Pay-per-click or PPC is a timeless tool for marketing your business and gaining brand awareness. The higher degree of brand awareness will inevitably result in higher visibility on Google, thus, boosting your search engine ranking.
Moreover, many surveys show that PPC visitors have a far higher chance of buying a product than the average organic visitor.
Don’t get us wrong, organic viewership has its merits, but it does not warrant your website’s conversion rate scale. PPC does just that; it makes it easier for you to score more customers, overall benefiting your brand.
So, you may be wondering how much do you invest to gain all these advantages. And this may come off as a shocker, but the average PPC campaign offers a comparatively high cost-effective rate.
By paying an amount of $5 per click, you will get up to $500 worth of returns. Even better, you can also target different niches and locations, enabling you access to audiences across the globe.
You can also track your website’s analytics, ranging from downloads and email signups to discount coupons used. Since owners are always on the lookout for keywords to bid on, you will likely find leads in less than a minute.
But even if it may take some time, you will not have to wait for elongated periods till your brand ranks top on the search engine rankings. Too good to be true, right? But it is.
Reworking Your SEO Technique
Search Engine Optimization (SEO) optimizes a website following the algorithm set forth by Google and other search engines. The idea is to gain traffic from users searching for different queries online on search engines.
However, targeting the right keywords when considering the scenarios for your business ventures is imperative. Similarly, the content published on your website will undeniably serve as the foundation for the traffic your website gets.
SEO is the fundamental technique for earning organic traffic, which will serve as the basis for ranking your website on search engines.
The SEO strategy falls into two main categories: On-page and Off-page, considering its diverse and complex nature.
The on-page SEO refers to the content make-up of your website. It helps search engines like Google and Bing analyze and assess your website based on that criteria. Since these search engines continue to evolve, the algorithm continues to change and requires content moderation accordingly.
Therefore, as the search engines continue to advance, so must your website. Whether your business is small or big, SEO is unavoidable. And considering its almost free-of-cost aspect, the ROI generated from it is significant.
Interestingly, on-page SEO continues to prevail over every other digital marketing strategy for its long-term benefits, contributing to the growth passively.
Moving on, as on-page SEO is all about the existing content on your website, off-page SEO is the exact opposite. However, both SEO strategies have one goal: steer traffic to your website despite the immense difference.
When it comes to off-page SEO practices, you must utilize a variety of tools. You must focus on link building and providing backlinks to other websites, but with a bit of caution. Google’s algorithm prefers links to highly-reputable websites that are not spammed on every other blog.
Similarly, guest blogging, or guest posting, is also a fantastic option for giving your website the boost it requires. Nevertheless, the act of including multimedia from different sources and crediting them will also enable you to generate traffic from those channels.
Overall, off-page SEO is more discrete and passive when attracting more traffic but costs just as low as on-page SEO.
Conclusion
As mentioned several times above, digital marketing is an ever-changing field. While your implemented strategies may work today, they may not provide the same results tomorrow.
Therefore, not only must you continue to adapt to Google’s algorithm, but you must also exploit other ways for generating a steady stream of traffic and visitors. And while altering your strategies is grand and all, staying up-to-date with modern trends is also imperative for your brand’s success.