You might not know this unless you are knee-deep in the world of search engine optimization every minute of every day, but Google makes tiny tweaks and changes to their search engine algorithm on an almost daily basis – sometimes a couple of times each day, even.
It’s very rare that two or three days go by without the folks at Google testing or tweaking something, always in the pursuit of helping deliver the most relevant and the fastest results possible for any individual search query.
At the same time, there has been a handful of major milestone Google algorithm updates that have totally and completely transformed the platform more than maybe anything else.
We dig into some of the most influential algorithm updates from Google below.
Panda
Panda was introduced as a method to avoid duplicate, plagiarized, or otherwise “thin” content that was nothing more than overly keyword-stuffed garbage design just to game the algorithm itself.
A lot of people – A LOT of people – found themselves shuffled to the back of the Google search engine deck almost overnight when this algorithm was finalized.
Penguin
This update introduced a lot of (what would later become permanent) changes to the Google algorithm specifically revolving around identifying sites that were trying to abuse different parts of the Google algorithm for their own selfish benefits, delisting them, and deprioritizing them.
Both Penguin and Panda are fundamental to the Google algorithm now and are regularly tweaked and updated.
Hummingbird
This algorithm update helped Google to better interpret individual search engine queries and provide far more relevant results much faster than ever before.
We have been doing testing at Dynamics Digital to test these theories and it turns out they are true. Keywords were still important (and remained important), but the Hummingbird update made exact keyword matches a lot less important.
This 2013 update really helped to modernize the algorithm, improving its natural language processing capabilities while allowing it to lean on latent semantic indexing, co-occurring terms, and relevant and related synonyms.
Pigeon
This specific update revolved around cleaning up poor and lazy attempts at optimizing on-page and off-page search engine optimization.
Pigeon was the update that really worked to tie local algorithms and the “universal” core algorithm together in ways that have made them almost inseparable today.
Traditional search engine optimization efforts and tactics could now be used to improve overall local results, changing the way that people went about improving their SEO even still today.