According to the experts, there are lots of ways in which you can ensure a high level of engagement among your social followers that will drive them towards your site in the process. However, one specific method that they emphasize is promoting your blog posts. This is an insanely effective way to drive more social and organic traffic to your website.
The experts also suggest a few specific ways in which you can effectively and successfully promote your blog posts on different social and online channels. These steps will make it easier for you to take them away and immediately implement them on your site.
One good way to win more organic traffic to your site is to choose and use low-hanging keyword targets. For this, you will need to do some keyword research, which is one of the most critical aspects of the SEO campaign. This is a continual process, and you should not make a mistake like most people do: perform keyword research only one time which is when they start a website.
Ideally, experts say that the best and most effective way to gain a lot of social followers to your website organically is to improve the rankings for the keywords that are already ranking well.
The way to do it includes:
- Identifying the opportunities of the low-hanging keywords
- Qualifying for the quickest win opportunities
- Using different SERP data points
- Optimizing the pages and
- Relaunching pages and content.
In-depth keyword research and relaunch will help you to find, qualify, use, prioritize, and map the keyword data for your site, irrespective of its size.
Kindle Direct Publishing
Another significant traffic enhancing strategy to follow is Kindle Direct Publishing or KDP. There is an interesting fact that will support this. It is found through research that more than 31% of the eBook sales in the Amazon Kindle Store account for self-published books.
This means that now you will not need to sign a contract with a large publishing house speeding thousands of dollars to get your blog posts published. Now, with this approach and advancement of technology, anyone can become a published author in just a matter of weeks. More importantly, this will drive in more search traffic to the blog posts.
Here is how Kindle Direct Publishing works:
- After you publish your book, you can enroll in the “Kindle Direct Publishing Select Program.”
- This will include your book in the Kindle Owners’ Lending Library and make your book exclusive.
Thousands of targeted and interested readers can access this library and borrow it for free.
Ideally, there are two specific ways in which you can use your Kindle book to attract more organic traffic to your blog or your website landing page.
- Place a link inside your book to take the readers directly to your website or
- Offer a free giveaway.
Using any of these two strategies will make your blog posts, as well as your site, stand out in terms of engagement and traffic.
Promoting with email marketing
You can also build your email list to promote your blog posts to get more traffic to your site for every single post that you write and publish. Therefore, prioritize your email list so that you can get more engaged readers who are continually looking for some cool stuff. This will ensure that they come back to your blog, thereby raising your organic traffic count for your site.
Ideally, converting your email subscribers into your site traffic will make them your ideal audience that:
- Will read your posts
- Like them and
- Share them with other social networks.
Since this is an incredibly vicious cycle, growing your email subscribers needs a careful approach. You can email them when your article goes live so that they read it and share it with other social followers and followers for Instagram.
These people will then subscribe to your email list, and therefore the cycle of growth starts and continues delightfully. Just make sure that you send your emails at the most opportune moments that will ensure a better open rate and a higher click-through.
Run Facebook ads
If you have the budget for content promotion, which you should ideally have, then you should pay for it with money. If not, then you will have to pay for it with time. if you want to test your blog promotion strategy, you will need to:
- Find the relevant threads
- The specific areas in which you can pitch your article
- Write a few good answers so that the moderators cannot delete it and
- Add related links from within your responses to your blog posts.
You should not rely much on those so-called ‘free content promotion strategies’ and instead pay for promotion. This is because there is nothing called free content promotion method. There is always something called opportunity cost related to it. This is the value of something that you give for something you want to take up. This is ideally an economics term.
Now, it is up to you to decide whether you will want to spend your time to take up those free content promotion techniques or invest a little bit of money in running Facebook ads so that you can spend those valuable time saved on something more valuable.
Focus on analytics
Lastly, you must rely on the analytics to assess whether or not your blog is having any effect on the existing traffic, or do you need to make some adjustments to your blog promotion techniques.
The best analytic tool that you can use is, of course, Google analytics. This is not only free and easy to use but also comes with a lot of features that will ensure accurate measurement of traffic to your site at every level.
Proper analysis will enable you to choose the right one from the different methods of promoting a blog such as:
- Content syndication and
- Search Engine Optimization.
Just make sure that the method serves your purpose as well as fit in well within your other social media marketing strategies.
Author Bio – Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.