In the current online competition, every business tends to be present in the digital platforms. However, in the 21st century, there are thousands of brands and companies on the Net that your business may be lost in the overwhelming amount.
In such a situation, you need to create a unique and attractive face of your business that will have a significant influence on people. In this article, I’m going to introduce some factors thanks to which the digital look of your business will be influential.
As for now, let’s check out what are the most significant points to consider while working on shaping the online face of your brand.
№1 Website
If a company makes a decision to move into the online sphere, first of all, they should think about having an interactive website. These web platforms become the home of the business and provide any kind of information that the visitors may require. Thanks to them, people may easily get in touch with companies and find the answers to their questions.
Some business owners think that having business profiles on social media platforms such as Facebook, Twitter, LinkedIn, etc. already means being present in the digital world. There is some truth in it, yet social media platforms are not based on business.
Of course, it is possible to communicate with people, but social media does not offer some tools your business may require. For instance, online booking, an overall website search, paying system, and many more useful features may be integrated into your website. Some businesses even trust on software outsourcing.
№2 Design
Design is one of the critical aspects of an online presence. People are fond of visuals that speak. While implementing the design process, one should pay attention to colors and tones. They should speak about the brand and its role. The brand logo is a must factor.
The most important is to keep in mind that visuals have a huge influence on people. Seeing your logo, or the colors you use, people subconsciously think about your brand. So, it is highly recommended to create a style and follow it.
Another aspect of the design is to keep free spaces and do not overwhelm the page with lots of content. As for the website design, it must be responsive. The page must look as high on a full screen as on a smartphone. Take into consideration that nowadays, people are always with their smartphones. So, your website should provide an effective user experience.
№3 Blog
The blog is a platform where brands share articles about their services, products, trends, and tips in their specific sphere, and so on. Many people reach these articles and learn about the brand. It is highly accepted to promote these blog content in multiple platforms (Medium, Facebook, Twitter, LinkedIn, Reddit, Quora, etc.), groups, blog directories, etc. As a result, your blog gets high social engagement and increases traffic.
№4 Vlog
As we have already learned, in the digital era, visuals matter. Vlog is the video version of the blog. If your business is appropriate, you may introduce your services and products in vlogs. Currently, instead of reading a page of text content, people prefer watching a one minute video and get their required answer.
According to Emarketer’s statistics, by 2023, when the world population is estimated to reach 8 billion for the first time, more than 39% of earthlings will be online video viewers.
№5 SEO
Search engine optimization pretends that the web page is ranked and appears in the top results of the SERPs (Search engine result pages). SEO includes the overall website content optimization, tags (title, description, URL), optimization of visuals and speed, link building, etc.
Author’s Bio: Vera is an SEO specialist and content writer at AIST Global. As for her, the main thing is to keep the main thing that’s why she focuses not only on creating great content but also on optimizing this content as she believes that the great content loses its worths if it doesn’t reach the target audience.