Do you want to get more clients through local SEO? If yes, then you should read this guide on how local SEO services for law firms works so you can improve your organic rankings in Google.
Basics Of Local SEO For Lawyers
Local SEO is the practice of optimizing websites for local searches. This means that you optimize your site for keywords related to your location or area of expertise. The goal is to rank higher in local searches, so that your potential customers can find you easily. There are three main categories of local search engine optimization:
- On-page optimization
- Off-page optimization
- Link building
Local SEO services for law firms are essential if you want to succeed in today’s competitive legal market.
On-Page Optimization
This is where you optimize your website for local search engines. This involves optimizing your site content and meta tags for keywords related to your location.
For example, if you’re a lawyer in New York City, then you would optimize your page for the keyword “New York City lawyers”.
Off-Page Optimization
Off-page optimization refers to any actions you do to improve your ranking in Google. These include things such as social media marketing, press releases, blogging, and link building.
Link Building
Link building is one of the most effective methods for improving your rankings in local search engines. There are two types of links:
- Internal Links
- External Links
Internal links are link that point back to your website from another part of your website. They are often found in the navigation bar or footer.
While external links are backlinks pointing to your website from external sources. Examples include blogs, news sites, forums, directories, and other websites.
How Do I Know If My Website Is Optimized For Local Searches?
Google has created an index called Google Places. It allows businesses to submit their information about themselves online so that people can find them using Google Maps.
To see if your business is listed, go to google.com/places and enter your address. If your business is listed, it means that Google thinks your website is optimized for local searches.
What Are The Benefits Of Local SEO?
The benefits of local SEO are many. Here are some examples:
1. Customers Can Find Your Business Easier
When customers search for your business using a GPS enabled device, they can easily find your store.
2. Customers Can See What Other People Say About Your Business Online
Searching for reviews about your business gives potential customers insight into what others think about your business.
3. Potential Clients Will Be Able To Reach Out To You Directly
By listing yourself on Google Places, you give potential clients the ability to reach out directly to you via email, phone call, or text message.
4. You Can Increase Sales By Being Found Locally
Being found locally means that your business gets more exposure than it would if it was not found locally.
5. You Can Improve Your Rankings In Google And Other Search Engines
Your website’s position in Google and other search engines is determined by a variety of factors including the number of relevant pages on your website, the quality of those pages, and the amount of traffic to those pages.
Getting Started With Local Search Engine Marketing
The first step in getting started with local SEO is to create a Google Places account. Once you’ve done this, you need to submit your business details to Google.
After submitting your details, you should wait at least 3 months before checking whether your business is being indexed by Google.
Once you’ve verified that your business appears in Google, you can start working on your off-page optimization strategy.
You can use tools like Google Webmaster Tools to monitor how well your website is performing.
Lawyer SEO Company Near Me
Now that you understand how local SEO works, you can start ranking your website. If you want to outsource your SEO, contact Revenue Boomers the top SEO company Boston. They are also a restaurant SEO agency and much more.