Each industry is connected to a particular pack of patterns or trends and web designing is no exception. Over a span of years, web designers are seen providing optimal information especially to those who are searching for it.
And trust me, we are getting better at this. For proof, you can compare websites sites from 10 years prior to those of today. However, this is not all! We have entered the technological upheaval, where innovations happen from time to time. That is why they influence which sites we want to see. This is how new trends are shaped.
Now one must realize that product creators do follow design trends for a reason. Technological and cultural changes are simply inevitable in nature and Web design trends are the result. So why not make it look new and attractive as it can surely make some significant upper hand.
Trends are more like waves, re progressively similar to waves, they travel every which way making hard for us to follow the correct one. Imagine a circumstance where you have gone through all days and throughout the night a great deal and effort into incorporating a particular style into your brand guidelines, just to find that this style is currently obsolete.
However, this isn’t my first post where I have shared my interpretation of web composition patterns molding the upcoming years. But this year, I am wanting to think outside the box. In the following blog, I won’t focus on aspects like layout, color scheme, animations which might catch few eyes till date. If simply put, I am ditching the old design specifics we have been watching year after year so that we can concentrate on the big picture, which is:
- Would we be able to give precise data and simultaneously make it increasingly consumable?
- How to make a widespread structure with the goal that nobody feels barred or left out?
- How to benefit as much as possible from these new-age instruments?
Here we go:
#1 Responsive Design are still on!
With the beginning of 2020, responsive design for eCommerce websites has become progressively like a standard. Customers shopping more and more through their devices expect all the more particularly with respect to easy navigation, fast and simple check out process, multiple payment options.
One of the significant advantages of utilizing responsive design is that the responsive design adapts to the respective device. This means you don’t need to create an entirely different mobile version for your website. This implies the main thing you have to test is that the pictures and the sizes show the correct way.
#2 Sophisticated micro-interactions
Have you at any point been familiar to micro-interactions, if not it’s now! However, it is not a new concept, especially on social media. For example, have you seen the red heart springing up when a post is loved on Instagram? Simple those likes are micro-interactions.
Call it micro-interactions or micro-interaction, the trend is supposed to become more sophisticated until they become part of everyone’s interactivity. According to the website owner’s perspective, micro-interactions are used to show the personality and the vibe of a brand.
For example, on the off chance that a product wants to be presented in a sleek way, then the interactions will not be bouncy or fun; instead, they’ll come in smoothly and slowly the whole elegant feel when the person is looking at it.
#3 More use of interactive designs
Another intriguing method to catch the eye of your end clients is by including successful videos and interactive design. The trend has been pretty much in demand for the past few years and it shows no signs of slowing down. You will come across several websites like Oysho featuring interactive pages with slideshows and videos.
Obviously, there are times when it is hard to portray everything with respect to a particular item. In these cases, it is simpler to add videos along with the product photos and descriptions.
One of the greatest torment for clients who shop online is that they can’t give the product a shot themselves. Despite the fact that you have portrayed the highlights, it would be a lot simpler just to show the item In such cases, using animation and videos is the finest way to help your customers to learn regarding the product or service. All you require to do is just be sure the videos display perfectly on mobile devices.
#4 Gamification
Gamification is no small deal; all you have to do is crack it well! Even before if you have Googled the term gamification, you will go over plenty of useful articles however with next to no substance. Here’s a small tip for you- fruitful website composition is said when clients completely submerge themselves into the way toward expending the product. How to make the most of this opportunity?
- Visitors and consumers competing with each other
- Comparing results
- Interactivity
- Actual games
Everything here might sound pretty fun! Well, one of the best examples to take into account for gamification is the Polish Christmas Guide.
It’s a website that assists guests with getting familiar with Christmas customs in Poland, and despite the fact that it is anything but an ordinary case of revenue driven, there’s a lot to learn from it. With the help of animated SVG graphics and scroll-triggered CSS animations with custom SFX effects, the Polish Christmas Guide enables visitors to play a game where they ride around in Santa’s sleigh and gather presents while additionally finding out about Polish conventions.
#5 Dark Mode Design
With the release of dark mode update in Android phones, people are simply loving it including me. As a result, more and more website development procedures try incorporating designs with dark aesthetics. Now have you wondered why? I mean what exactly makes dark mode designs trending to such a great extent? Dark interfaces are supplemented with splendid highlight components and simple to peruse typography to guarantee that the plan is discernible. Web designers are seen using almost –neon complement hues and movement with striking lettering. What’s more, utilize white square letters and exquisite gold shading for suggestions to take action and other interactive components.
#6 Post-truth instead of untruths
With so many things going around, deepfakes, misinformation campaigns, and outright lies popping up, gaining viral traction, and ultimately shaping the decision-making of millions- it gets important to bifurcate between what’s actual and so forth!
Fortunately, a wide range of social platforms have come with policies and in some cases, designs — to account for this new flourishing of untruths.
For example, Facebook has cited everything from the First Amendment to the FCC’s similar stance on political advertising on the TV. Since the 2015 issue, the platform has been trying to combat fake news. It first tried to encourage individual users to flag content as “false news”. One interesting thing to note is that Facebook started trying to remedy the sharing of false information only after it was shared. On that note, Twitter has taken a more straightforward stance by disallowing political advertising on its platform.
In the end, what really matters here is not so much what the major platforms are doing to bring clarity and trustworthiness to their platforms, but what you might do to bring more of that into your own work.
#7 Web design as a role
Are you a designer or so do you think? The main distinction among you and titled architect, and whatever other individuals who structure without the title, isn’t one of kind, however of degree. Web designing is a skill and not an identity. It is progressively similar to possessing a spot on a range. So what makes a titled one special, it’s in aptitude level, principally with respect to training and setting. Because we as a whole structure doesn’t mean we’re all acceptable at it.
So what you need to know is your role is not your identity. Your website compositions shouldn’t feel like a risk to your personality since it’s just an aptitude, but since it’s not your character.
Identity is something that can be undermined by a wide range of little assaults. Whenever your work is criticized, you become the subject of that criticism. In a situation when a non-designer applies their skill better than you did, you were outdone not in skill, but in identity. It makes you wonder if this sort of over-identification has a part to play in our industry’s ongoing struggle with impostor syndrome.
Try not to get into that!
Final Word
None of this is going to be easy, trust me! I am sure there will be pushbacks like never before. The good thing is that in the world of eCommerce this is much easier and you don’t need literally to reconstruct your shop in order to upgrade it.
I’ve done most of the heavy lifting for you, and pulled together the top web design trends that will likely grace your screens in 2020.
Author Bio: Olivia Diaz is working at eTatvaSoft, an Enterprise level Web Design and Development Company. Please visit here to know more about the Company. Being a tech geek, she keeps a close watch over the industry focusing on the latest web technology news and gadgets.