Automatic Call Distribution (ACD) is a technology that helps businesses in directing incoming calls to an appropriate agent or department based on a predefined set of rules. With this advanced technology businesses can improve their customer experience by reducing wait times, increasing call resolution rates, and ensuring that customers are connected to the right agent who can help them. It also helps businesses manage high call volumes and improve customer service.
Architectures of ACD and IVR systems
The key feature of an ACD system is to direct the customer calls to specific agents on their availability and skills. This way, customers don’t have to wait on call for longer time spans. Moreover, it assures the customers that customer service is a priority for businesses and tries to maintain a lasting relationship with them.
It is considered that talking to a knowledgeable and friendly agent is an important aspect of customer service. Thus, businesses provide the required expertise to its agents to strengthen the customer relationships. ACD systems also provide the customer data so that issues normally faced by customers are resolved earlier. This indeed helps to reduce customer complaints to a large extent.
On the other hand, businesses have IVR (Interactive Voice Response) that works in collaboration with the automatic call distributor. Thus, the IVR system functions as a gateway to the ACD system.Together they enable agents to provide more personalized customer services.
Therefore, if a contact center uses an IVR system for customer service, an ACD system provides enhanced functionality to enhance customer experience.
How can ACD Systems Improve Customer Experience
Businesses main objective of adopting a call management system is to make processes smooth effortless for both customers and agents. This begins with finding the right agent for every customer without long waiting periods. An ACD system is equipped with numerous features more than just call routing.Let us move deep into the article to know how Automatic Call Systems can improve the customer experience.
Maximum Agent Productivity
With automated call routing, businesses make sure that the customer calls are equally assigned and agents work to their highest potential. Additionally, they can keep track of agents’ performance and give feedback with call monitoring.
Furthermore, analytics gives businesses an insight into the average call durations, calls attended in a day, queries resolved, and so on. This helps businesses chart customer service strategies.
Cloud-based ACD software enables cloud contact center teams to work from any corner of the world even in difficult situations such as COVID-19 pandemic.
Faster and Personalized Services
Call recording and CRM integration help agents resolve issues based on the caller data saved in the database. Therefore, customers spend less time explaining the context to their questions and complaints. The call queuing feature enlist callers waiting to interact with agents. The list can be further splitted to prioritize VIP customers over other callers. This helps businesses to achieve extreme customer satisfaction and retention of loyal customers.
Real-time Training for Agents
Call barging and whisper coaching methods are used to train agents while they are on call with customers. Managers can join calls in between if they think the agents are unable to solve customer queries. The call continues with the customer without realizing that the manager is part of the call.
Improved First Call Resolution (FCR)
FCR is an important parameter to examine the success of contact centers.Valuing their customer time is an important part of a good customer experience.Customers value business that resolve their problems in the one go without having any need to follow-up with multiple calls. Some of the ways to resolve this problem is by connecting customers per their preferred language, reducing the waiting time, providing clear instructions, automating call routing, among others. These improvements thus help to enhance customer satisfaction.
24/7 Customer Service
Automatic Call Distribution has made it possible to engage the customers 24/7 without hiring extra agents at the contact centers. When IVR and ACD systems work in collaboration, businesses can offer 24/7 services to customers. If a live agent is unavailable to take a customer call, the IVR welcomes and records their message. With an automatic callback, customers are notified about the estimated call-back time and scheduled for a call as soon as an agent is available.
In some cases, pre-recorded messages independently help customers, cutting the need to speak to a representative.
ACD call center software keeps track of call volumes over time and uses this data to forecast future call volumes. This helps call centers effectively staff them by planning the required number of agents for any given day, week, or month.
This feature allows customers to select an option that lets them hang up and wait for an agent to return their call. This reduces pressure on agents to give half-hearted answers to take the next call and makes customers more comfortable waiting to be helped.
How can Fonada help you in ACD?
Fonada’s automatic call distributor (ACD) is known for its exceptional features, which include:
- Empower business users with a user-friendly and intuitive interface to create and maintain skills-based routing flows that align with changing business needs.
- Matching customers to the right agents in the form of intelligent routing that matches customer requests based on skills, natural language analysis and AI-powered behavioral profiles.
- Personalized customer experience by making customer data available for data-driven routing and personalized interactions for better customer experience.
In the nutshell, we can conclude by saying that the ultimate aim of any business is customer engagement and satisfaction. By collaborating new and modern technologies like ACD and APIs into the contact centers, agents will have a systematic work structure. They can put their entire focus on providing services rather than dealing with technical challenges.Apart from scalability and cost savings, this software offers numerous other advantages that can help improve business operations.
Advanced features like auto-attendants, call recording, and virtual hold music are available with cloud call center solutions to enhance customer service. Additionally, businesses can benefit from robust reporting and analytics tools, which aid in tracking key performance indicators and making data-driven decisions about their operations.