With online competition at an all-time high, getting targeted traffic to your WooCommerce store can be a challenge. Even when you get potential leads, converting them into sales can prove to be difficult. In such a scenario, if you are looking for actionable ways to increase your online store’s revenue, then the below strategies can help.
Strategies To Increase Your WooCommerce Store’s Revenue
These effective strategies are simple to implement and can help optimize your WooCommerce store for higher conversions. Plus, they can be used by all store owners, irrespective of whether they are selling digital products or physical products.
Improve Your Website’s Performance
Whether you run an online store or a business website, if your website loads slowly, it is going to lead to a high bounce rate. Offering optimal user experience to your customers should be your top priority, which includes faster website speed and easy navigation.
To improve your website’s performance, switch to a premium web hosting provider. This can help you not only offer an enhanced user experience, but it can also help boost your site’s ranking on search engines.
Likewise, make sure that your website is well-structured and easy to navigate. This will make it simple for customers to find the products they are looking for, thereby facilitating faster purchases and increased sales.
Offers Discounts and Free Shipping
Everyone loves discounts. So, if you want to increase your site’s sales, you should offer discounts to first-time visitors and use promo codes while launching high-value products. Coupons are a great way to retain your existing customers as well as attract new customers. Similarly, free shipping is another powerful factor that can motivate customers to make bulk purchases.
Optimize The Checkout Process
To boost sales, you need to simplify the checkout process on your website. Make it easy for customers to buy products with just a few clicks. Avoid unnecessary pop-ups and forced registrations and logins. Offer multiple payment options – credit/debit cards, digital wallets, PayPal, and more. For returning customers, you can also offer the auto-fill feature, which can help expedite the checkout process.
Recover Abandoned Cart
When running an online store, cart abandonment is a major issue that needs to be addressed. Rather than letting go of a potential customer, you need to implement strategies that will bring them back and make them complete their purchase.
For abandoned cart recovery, you can use a WooCommerce plugin such as Abandoned Cart Lite. This plugin allows you to send email notifications to your customers as soon as they abandon their cart. To entice customers to return, you can also add coupons to the email.
This can help increase your website’s sales. Additionally, by following up when a customer abandons their cart, you are indicating that they are a valuable customer. This can help you gain or retain a customer for life.
Provide Customer Support
Customer support is another essential factor that online store owners need to prioritize. A customer may have questions about a product or they might want to understand if a product offers a specific feature. By quickly answering these questions or helping them with queries, you can prevent them from leaving your website and shopping elsewhere.
Live chat is an excellent option that you can integrate into your website. Ensure to reply to queries within minutes or at least the same day. You can have an FAQ page that answers commonly asked questions. Having a contact us page on your online store can also help!
Let’s face it the competition in the WooCommerce space is quite fierce. Businesses have to remain on their toes and provide quality service & support to remain ahead of their competitors. This is the only way to retain and gain new customers while improving the brand’s credibility.
From faster load time and easy navigation to offering coupons & free shipping, these are a few ways to increase your site’s revenue. Also, make sure to simplify the checkout process and have a strategy in place to recover abandoned carts.
Lastly, being there for your customers is important for establishing a long-term relationship. As such, ensure to provide support via live chat, email, or phone.