Are you interested in boutique hotels? If you plan on building, remodelling, acquiring, or reserving a hotel in the future, you’ll need to understand what distinguishes a boutique hotel from other types of hotels. But identifying the distinctions is only sometimes straightforward, particularly now that so-called boutique hotel brands and branded boutique collections are available.
This article will define boutique hotels and discuss what makes them unique. When you’re through reading, you’ll be encouraged to open and book (or both!) your boutique hotel.
What Exactly Is a Boutique Hotel?
A boutique hotel is “a small stylish hotel”, typically located in a fashionable urban setting. A boutique hotel has a unique personality, thoughtful design and decor, and personalised service.
Though the concept seems ancient, “boutique hotel” is relatively new.
Characteristics of a Boutique Hotel
If you want to open a boutique hotel, here are a few ideas to consider as you begin making plans:
- Individualised Decor – Every boutique hotel has its own distinctive interior design style, which lends the establishment a warm and inviting personality.
- Personalised Service – When visitors stay at your boutique hotel, they may personalise their toiletries and amenities. Set your company apart by welcoming customers by name when they arrive.
- Upscale Design – The outside of a boutique hotel is often charming, historically significant, or ultra-modern and innovative.
- Local Culture – Wherever your boutique hotel is located, it should assist your visitors in becoming acquainted with the local culture. They should witness the best, whether through local artwork, free bicycles for your clients to ride about town, or a few booklets that reveal townie secrets.
- Trendy Restaurants – Add a shadow wine bar or restaurant to your boutique hotel and provide original, locally produced menu options. Describing the specialty ingredients and the local companies from which they come will not only please your customers but also benefit your neighbours.
What Exactly Is a Boutique Hotel Room?
Although a boutique hotel room and a chain hotel room perform the same function, they seem extremely different. Both rooms will include a bed, a bathroom, and other amenities such as a TV and toiletries. But that’s where the parallels stop. Boutique hotel rooms Perth often include one-of-a-kind designs, chosen amenities, and a range of layouts.
A hotel room at a chain hotel brand’s location in Seattle will normally appear precisely like a hotel room at the brand’s facility in Santa Fe. Hotel businesses save much money by standardising their room design and facilities, and loyal customers enjoy the stability. However, since each boutique hotel is independently owned and run, you will find a different level of standardisation. Every property has one-of-a-kind guestrooms, yet some tendencies may emerge among boutique hotel rooms Perth.
A boutique hotel room’s decor may contain artwork, wallpaper, unusual paint colours, quirky light figures, vintage furniture, and other items. You’ll likely find antiseptic white walls, minimal artwork, and basic furnishings in a chain hotel room. Boutique large hotel rooms may also have one-of-a-kind and locally sourced in-room amenities, such as coffee from a neighbourhood coffee shop or antique refrigerators. A chain hotel room often includes the same coffee, amenities, and technology, regardless of location.
While the rooms at a chain hotel are almost identical – possibly with a variant bed arrangement or two – boutique hotels might offer a variety of room kinds. Every room in certain boutique hotels has a unique design and feel.
What Is the Latest Trend in the Boutique Hotel Industry?
Since the first boutique hotels debuted around 40 years ago, there has always been potential for innovation in the boutique hotel and larger hospitality industries. What may we anticipate in the next decade? The focus on sustainability and the emergence of branded boutique collections are two significant trends.
The “green” movement is visible across the hotel business. Still, since boutique hotels have more latitude and flexibility to implement on-site modifications than major brands, we’re seeing some interesting advances on the boutique side. Because boutique hotels often have deep links to their local communities, they are even more committed to positively influencing their local environment, such as by utilising vegetables from area farms and minimising their trash.
As the popularity of boutique hotels grows, major hotel brands want a piece of the pie, and brand fans want a boutique experience without surrendering their loyalty incentives. What is the solution? Branded boutique “collections,” sometimes known as soft brands, provide boutique hotels with the backing of a global brand, provide additional alternatives to brand-loyal visitors, and earn money for the brand.
In Summary
Many travellers want their trips to be one-of-a-kind. Thus, more than a highway near the branded resort is needed. When enthusiasts enter a boutique hotel, they experience a mood or ambience that cookie-cutter resorts cannot equal (particularly tiny boutique hotels and luxury boutique hotels).
A boutique hotel is an excellent option for travelling, investing, or creating your own. As travellers increasingly desire a more local experience, boutique hotels may provide personality, service, and a feeling of location that corporate hotels cannot.
