Across all online marketing strategies, email still has the most impressive return on investment.
A fully-integrated B2B email marketing agency can set you up with a targeted email list, send compelling messages, and automate your campaigns. `As well as helping you implement marketing campaigns, they can help you increase the number of leads you capture.
How does an email marketing agency work?
An effective email marketing strategy requires experience, dedication, perseverance, and commitment. This makes managing a successful email campaign a challenge for busy professionals.
That’s where email marketing experts come in.
Your email marketing campaign can be managed end-to-end by an email marketing agency – who knows which tactics work and which don’t?
The best email marketing service will have experience using any email marketing tool, access to web design and content marketing staff, and know-how to expand your wider digital strategy.
Additionally, full-service email marketing agencies use advanced software to maintain email lists.
Some agencies (including as More Than Words Marketing), partner with list owners to ensure clients have access to a varied, comprehensive database of prospects from UK businesses, schools and the public sector.
What are the benefits of hiring an email marketing service?
Starting a business or experiencing rapid growth can put a strain on your team, and it can seem impossible to start an email marketing campaign. But these are the times when email marketing is most important.
Here are 4 reasons to hire an email marketing agency.
Reason One – you aren’t getting results from your current efforts
Outsourcing email marketing may be a good option if you’re spending too much time on it without seeing results.
It’s not always easy to figure out why something isn’t working.
However, email marketing professionals understand the different aspects of a campaign, and can take care of everything from improving your email open rate to compiling and managing your prospect lists.
Put simply, the experts at email marketing agencies have encountered every issue and resolved it – so why not tap into their experience?
Reason Two – you’re wasting time and money
If you don’t have a background in email marketing, most of your time initially will be spent researching, experimenting, and determining what works.
This can make start-up costs relatively high.
Not only will your emails be less effective, but you are also essentially paying yourself to learn it.
Although you aren’t paying a fee, as you would hiring an agency, there is a cost associated with time spent teaching yourself email marketing.
A marketing agency, on the other hand, does not require you to invest in learning the process.
In fact, your agency can start delivering results right away, reducing your costs and enhancing your efficiency.
Reason Three – your expertise isn’t sufficient
There’s no doubt that your business goals are clear to you – you want to reach your targets and make sales.
However, many small businesses don’t know where to begin.
Unless you’re an expert at everything, hiring a marketing agency can be a smart move if you need help creating and implementing telemarketing, direct mail, and email marketing campaigns.
An expert team uses the latest tools and programs to tell you which emails are generating revenue for you and which content is most popular.
In addition, they’ll tell you when your audience is most responsive and what types of content work well in your niche.
Reason Four – you want to implement an email automation system
Email automation allows you to quickly set up automated email workflows based on the actions of your subscribers.
Because automation makes it easier to customise and personalise the content, potential customers are likely to find it more relevant and have a better overall experience.
When considering implementing email marketing automation, you may be tempted to look directly at tools and systems that will help you do so.
Nonetheless, before you make any decisions regarding email marketing software or automation platforms, it is useful to speak with an email marketing company first.
Marketing automation agencies can provide guidance and oversee the implementation of your email strategy.
To maximise your return on investment, they will help you choose which tasks to automate and which to keep manual – and offer recommendations for software and other tools.
Email marketing agencies cover all touch points and phases of the customer journey, so a good agency can help you to prioritise some of the most important strategies first and tell you which ones should come next.
The professionals at More Than Words Marketing understand the value of closable leads to a small business.
Our managed email marketing services include design, distribution, and reporting – all in one place. Get in touch with us on 0330 010 8300 or visit our website to tell us what your email marketing goals are.