Knowing the traffic of a website is a good way to check if a marketing campaign on your website is working, and it is a good way to know the traffic statistics from search engines as well as from the main competitors. This can help you identify areas for improvement on your own site by looking at the competition.
This article will show the main free tools for analyzing website traffic from search engines.
Using different tools to measure web traffic is a good way to obtain information about the statistics of a web page.
1. Google Analytics
The web traffic analysis tool is the most used tool currently as it is the official one from Google.
This tool offers three types of reports:
- Acquisition reports to discover how users arrive at a site.
- Audience reports to show statistics of the audience obtained.
- Conversion reports to analyze the established objectives.
Google Analytics offers real-time tracking, where the user can see how many active users there are at that moment. Additionally, it allows you to manage more than one domain property under a single account.
To use Google Analytics on your website, you must follow the following steps:
To use Google Analytics, you must follow the following steps:
- Create a Google Analytics account: To do this, you will need to have a Google or Gmail account.
- Go to the Google Analytics home page and click “Get Started.” Follow the instructions to create a new account.
- Once you have created an account, you will need to set up a property. The property represents your website or mobile app. Click “Manage” and then “Create a property.” Complete the requested information, such as the property name and website URL.
- Get tracking code. Once you have set up the property, you will be provided with a unique tracking code. You must copy this code and paste it on each page of your website that you want to track. The code should be added immediately before the closing </head> tag in the HTML code of each page.
- Verify installation: After adding the tracking code, you will need to verify that it has been installed correctly.
2. Lookkle’s Organic Traffic Analysis Tool
Lookkle’s Organic Traffic Analysis tool is a free tool that allows users to check a website’s organic traffic. This type of analysis refers to the number of visitors who come to the website through organic search results on search engines.
To use the tool you must enter the URL of any website in the search box, the tool will display key information about the organic traffic of that site. Some of the data provided includes the total number of organic visitors, the most popular keywords used to find the website and the percentage of visitors as well as the c.
In addition to this data, it also shows the website’s search engine ranking for specific keywords and provides tips and recommendations to improve search engine visibility.
The tool is simple and easy to use, requires no registration, and provides quick and useful information about a website’s organic traffic. It is especially useful for website owners, SEO specialists, or anyone interested in knowing their site’s performance and visibility in search engines.
3. Lookkle WebTraffic Analysis Tool
Web Traffic Analysis Tool Lookkle is another tool offered by Lookkle that provides data such as the total number of unique visitors that a website has had, the total number of pages viewed, the bounce rate, the geographical origin of the visitors, and traffic sources such as organic traffic, direct traffic, visits from social networks, or reference pages, among others.
The tool also displays graphs and statistics that allow the user to better understand the behavior of visitors on the website. This includes information about the most visited pages, the average time visitors spend on the site, and page loading speed.
SEMrush is a tool primarily used for keyword analysis and competitor research in the online marketing space. However, it also offers functionality to measure a site’s web traffic.
To use SEMrush to measure a site’s web traffic, you must follow the following steps:
- Access SEMrush and log in to your account.
- In the search bar, enter the URL of the website you want to analyze and select the country for which you want to obtain traffic data.
- Click the “Search” button to get the site’s web traffic data.
- A summary page will appear, providing information about the site’s overall traffic, such as the number of estimated monthly visits, average page views per visit, average visit duration, and bounce rate, among others.
Ahrefs is a popular tool used to measure a site’s web traffic:
- Access the Ahrefs organic traffic analysis tool.
- Enter the domain: From the main search box, enter the domain of the website for which you want to measure traffic.
- Analyze traffic data: Organic search volume, keyword ranking, top competitors, organic traffic, and more.
Ubersuggest is a free web traffic analysis tool that helps you better understand the performance of your website and that of your competitors. To use it:
- Access the Ubersuggest website at neilpatel.com.
- In the search box, enter the website domain and click “Search”.
- Once the analysis is complete, a summary will be displayed with different metrics such as monthly search volume, estimated traffic, number of keywords, and keyword difficulty.
- You can click on the different tabs, such as “Top Pages” to see the most visited pages of the website, “Keywords” to see the most relevant keywords, and “Competitors” to see other similar websites and their metrics.
- To analyze your competitors’ traffic, simply enter their website domain in the search box and follow the same steps as above.
SimilarWeb is a tool that allows you to measure and analyze the web traffic of any website. To use it:
- Access the SimilarWeb website.
- Enter the URL of the website you want to analyze, click “Search” and a detailed report of the site’s web traffic will be generated.
- In the generated report, you will be able to see various data related to web traffic, such as the total number of visits, bounce rate, average visit duration, traffic sources (organic searches, social networks, referrals, etc.), the keywords used to find the site, and the reference websites, among others.
- You may also obtain demographic information about website visitors, such as their geographic location, age, gender and interests.