We all know how powerful imagery is, whether its colors, forms or shapes; visual stimulation has its own effects and that gives it sufficient leverage to alter our perceptions through piquing our interests. Apart from that, several studies have been conducted and as a conclusion, there have been findings that animations are more effective at gaining attention from the viewers than any other form of content.
Which has inspired several businesses to implement animations within their marketing campaigns, allowing them to have free space in order to connect with their customers and drive greater sales?
The fact that animation maker owns the ability to bring ideas to life emphasizes its significance, any thought or concepts can be brought to life and given a physically observable form. However, there are certain constraints to animations such as them being used in the right manner and in the right form.
To help you understand that better we have segmented our hypothesis into different areas.
Functional animations and how they work
Functional animations are basically animations that are free from extraneous or intrinsic restraints, they transition and transform from one side of the narrative to another in a smooth flow without causing the viewer to feel any gaps.
Cognitive pressures are loosened up due to animations, since complex ideas can be displayed and presented in an even more comprehensible manner, allowing the audience to connect with the concept on a personalized and deeper level.
Apart from that, messages are conveyed more effectively through a clear path, without entangling the viewer’s understanding.
The impact of functional animations on viewers and their perceptions
Having an animation that has been designed to work adeptly enhances the connection between a brand and its customers. It is the communication bridge that gets formed between the two parties and that enables better customer experiences, allowing them to obtain the required information that they are looking for.
Not only is it an efficient but effective method to retain the attention of the customer whilst you deliver information and solutions to that, they tend to take more interest in the content that way. It does not end there, it is a fun and exciting way to educate the audience regarding the benefits and functionalities of the brand’s product and services.
Visual elements have allowed businesses to manipulate perceptions in a healthy manner, their brand’s personality often gains an edge for the customer. Not only does the customer’s impression regarding the brand gets improved but keeps them engaged through creative methods, designed from an out of the box approach that is unique and stands out from the competition.
Retaining attention for the long run
It is common for businesses to experience customers that are regular at first but slowly start drifting away with time. However, with animations, the customers have something to look forward to. They are given an incentive to associate themselves with the brand and avail services for longer periods of time.
In addition to that, the connectivity between the customer and the brand that is set by the animations boosts their interest within the brand. Especially since information and solutions are being provided proactively without delays and hindrances.
It is very much similar to transferring data but in a faster and more entertaining way, one that has effective communication and where both parties are involving themselves towards a common narrative and aim.
Moreover, trust is also gained through animations, customers know that a certain piece of animation was specially created for them and they look forward to witnessing it. And that ignites trust within customers, building a pathway to customer loyalty and retention.
However, it is important to implement elements within the animation that are going to interest the viewers and inspire them to come back for more.
And that can be done through extensive researching on what they want and what they expect to gain from you, this way you will be able to gather all the right ingredients to create the ultimate dish that connects both parties to one another. It all comes down to how much you can see from their perspective and how well you strive to fit your animation as per their needs.