You need an SEO audit done by an experienced agency in order to have an accurate overview of your website’s current condition.
Professional SEO site audit is used to strengthen the online relevancy of your website and it covers essential aspects of a website.
Why SEO Audit?
Whether you need more details about site architecture and navigation, page speed, content-related issues, indexing, backlinks, social media engagement or you have other specific requirements, a professional SEO audit will provide useful information.
You can use the report you get to see your website’s weaknesses and potentials as far as organic search is concerned.
The report you will receive at the end of the audit will highlight the existing problems and it will provide useful recommendations that will help you achieve your search engine objectives.
Website owners who still have doubts as to whether or not they should have their website audited regularly should know that professional audits:
Offer insights about competition and how to stay one step ahead of them.
Provide information about the current status of your website.
Enable you to see which search engine optimization strategies are the most effective
Help you fix on-page issues
Help you create a plan that will boost sales
Enable you to understand the factors that impact your ranking and online visibility
Help you see which pages are crawled and indexed by Google.
What is your search engine optimization score? Professional SEO audit deals with all the aspects of your website such as crawlability, indexation, content, backlinks and competitive analysis and its usefulness should not be ignored.
It is impossible to keep track of your progress without an audit that provides accurate and up to date information about your search performance.
Do you know what affects your website and what prevents it from appearing on the first page of search results?
Are you disappointed with the results of your search engine optimization campaign?
If the answer is yes, it is clear that you have a problem and you should address it before you move on to another campaign.
According to Neil Patel “Auditing, your website isn’t optional. It’s a necessity.If you want to drive organic traffic to your site and improve your search rankings, you need to conduct website audits regularly. A site audit is truly the first step in any effective local SEO campaign. “You need search engines to be able to read your website so that you appear on the first page of search results and a professional audit can get you there.
What to Focus After the SEO Site Audit?
As far as search engine optimization is concerned, some aspects are more important than others and when you invest in a professional SEO site audit you should focus on the following aspects: technical issues, do some Panda and Penguin checks, content issues, check for duplicate content, keyword overuse, outdated content, backlink analysis, site structure, mobile-friendliness and user experience.
You need to make it your priority to improve user experience because if your users are happy with your website, chances are Google will be too.
According to Search Engine Journal, “When investing time, energy, and actual dollars in an SEO audit, you are probably doing it with the goal of taking action afterwards. “, What you do once the audit is complete is just as important as the audit itself.
In other words, an audit will not do you any good should you decide to ignore it and for the best results you should:
Set your priorities based on the impact they have
Determine the resources you need for future actions; this refers to time, budget and personnel
Set a timeline- this is important so that you can measure the impact of your efforts
Create a plan for your future actions
According to Forbes, the SEO site audit “is designed to add value and improve the information from which marketing decisions are made “.
What is holding your website back from being number one? Do you have problems with site architecture and design? Should you focus your efforts on content, links or on-page optimization?
Can your website be easily accessed by users and by search engines?
These are important questions and an audit will reveal what you do well and what you should work on, it will recommend areas of improvement.
The hardest part is to focus your efforts on making the necessary improvements, to see which priorities need your attention.
This is essential in order to improve visibility in the digital landscape and your SEO agency should have access to your audit report to see how to create a strategy that will work.
If your website has been losing traffic and has dropped in rankings, it is clear that it has a problem and you should deal with it before it causes more damage.
How Often Do You Need SEO Site Audit?
A common question among website owners is how often should they have their website audited. This depends on how well their website performs, the budget they have for search engine optimization and their SEO goals.
Why should you risk missing out on traffic when you can make sure your website is properly optimized and it delivers a great user experience?
The only way to keep up with search engine optimization practices and procedures is to perform periodic assessments of your website so that you can establish a future course of action.
It is entirely up to you to improve the search performance of your website. A professional audit will help you identify optimization opportunities that you have been ignoring.
Would you like to improve the health and visibility of your website?
Are you willing to invest in SEO audit to see what changes you need to implement?
If this is the case you should resort to the services of an experienced auditor, one who is up to date with the latest audit tools and information and knows what to look for.
Overall, SEO site audit should be adapted to your particular situation. Therefore, it is important to establish the goals and the purpose of the audit in order to deliver the best results.
The auditor you resort to should be flexible and understanding, it should consider the unique situation of your website and your goals when performing an audit.