We’ve been there, and we hate being there.
We have sent or received copy-paste emails, and customers either do not respond or respond “Stop messaging me”. But we reverse-engineered our LinkedIn outreach approach, and topped it with some AI, resulting in actual sales.
In this article, we give away our findings so you can generate a steady stream of LinkedIn leads and crash your sales quotas.
What is LinkedIn outreach?
LinkedIn outreach is like cold pitching for prospects. It is difficult and it consumes a lot of time. You use LinkedIn to find and connect with ideal customers, partners, and people you want to work with or sell your products to.
With over 100 million decision-makers and the highest conversion rate at 2.74% for social media platforms, it’s a amazing lead generation machine for B2B companies.
Even with typical cold calls and cold emails, benchmarking the conversion rate of 2 to 5%, LinkedIn hits well above 10%.
But LinkedIn outreach is a two-way street. Your prospects also get to study your profile and know you before they decide to respond.
So, here’s your first step to creating a LinkedIn outreach campaign — study the platform inside out.
How do you outreach clients on LinkedIn?
The average reply rate for LinkedIn Direct Messages and InMail is around 20%, which is much higher compared to cold emails and calls, typically averaging 1%. This makes LinkedIn your go-to tool for lead generation and sales.
Understand LinkedIn algorithms and limitations.
LinkedIn is fighting for limiting the use of third-party software (including browser extensions and cloud solutions). Any such activity can have your account flagged or even permanently banned.
We have been working with LinkedAlibi, an up-commer in LinkedIn Automation Outreach, but where the ways to play the limitations is put to a test.
LinkedAlibi is using AI technology to design new LI posts, comments, likes and suggestions, which makes it even harder to detect use of Automation Tools for your usage through it.
We do have users who use their real LinkedIn accounts with LinkedAlibi without having any issues at all – but it does happen from time to time that accounts get blocked. It is usually because of the way our tools have been used (or misused) where the number of visits, number of inMessages etc. have been increase above the normal threshold.
– Mathias Gajhede, Co-Founder of LinkedAlibi
The things, that will get you banned for a period:
- Too fast growth
- Excensive connection requests
- Inappropriate content
- Automated and/or Bulk messaging in inMessages
- Fake ensorsements
- Misuse of premium
- Clear data scraping
Know when to post for maximum reach
Outreach can be done through different angles, and posting and content creation is an alternative method.
Unlike usual Outreach the alternative method for LinkedIn Automation Outreach can be through Content Planning and Content Creation.
LinkedIn suggests posting at least 3 to 5 times a week for optimal exposure. LinkedAlibi have done several tests and have concluded 8 posts, posted at 10AM and 6.30PM – multiple other studies match the timeframes, with few quarters of an hour.
