In this field of digital marketing, new and unique techniques of marketing are emerging every day. As 2019 is about to bid us adieu, marketers are all set to come up with new strategies in 2020. However, if you are a newbie and know little about SEO and marketing, this tutorial guide will help you overcome the hurdle.
For most of the marketers, SEO always becomes a very complicated process. So many things make you overburdened. Starting from increasing website traffic to controlling bounce rate, a lot of things you need to keep in mind.
When you aim to start your digital business, you must set a lot of things. Therefore, a tutorial guide will be your leader in this case. The first thing that you should keep in mind; you are not alone in the race of bringing your website’s page on the first of Google Ranking ladder.
There are many big entrepreneurs who still struggle to bring their contents on the top of the Google page. However, here are simple ways to understand what SEO is and how you can create a brilliant digital marketing and SEO strategy for 2020.
Understand The Trend
The first thing that you should do is a good review of the market before you launch your product. It is very important to have a sound knowledge about your competitors before you start with your SEO. Understand how the industry is running at this time, and what 2020 will be giving to the customers.
Every marketer has some new plans for the customers. Therefore, to understand the trend, you need to do thorough research of the market. Find out what your customers need before you begin with the SEO. Otherwise, you may stuff your customers with old things that they have already been using. At that time, your whole effort of conducting a smart SEO will be of no use.
Create a Team of Digital Marketers
Always remember that SEO is a process that needs teamwork. Without a team, it would be impossible for you to manage everything. Your SEO team is an indispensable part of your organization as it helps boost your company to be on the right track, perhaps to get the top rank!
They know what to apply, where to apply. From content to keyword search, technical audits, public relation, and brand awareness – everything will be incomplete unless you have the right team.
An SEO team always strives to go beyond the wall, to explore new options, to include the social media (Facebook, Twitter, Quora, Instagram) in the newest and best possible way. So, team structuring first is an essential step to make the spider crawling up.
Know Your Customers
Next, you must know your customers. It’s like knowing what your family wants to eat before serving the dishes on Christmas Eve. When you do not know the prospects of your customers, you cannot win them over. Make your product language clearer and convincible.
Next, find out the most popular search words and update your keyword. Keep updating your keyword suggestions; you can use different tools available on Google and increase your monthly search volume and traffic.
Let’s not start digging why content is so important from the SEO and marketing perspective. This is already a much talked about topic and everyone knows it already. But in 2020, your target should be updating and placing your content in a manner that no one can skip.
Do not leave it just a written piece with some of pictures. Add videos, start forums, live chats, guides, contests and what not! Add information, but do not make it a news blog or vlog. Try different ways to communicate with your clients. Success will knock your door certainly.
Can you ignore your website? If not, then start focusing on it. Add page titles, alt tags, meta descriptions if you want to get most of your website. You can use SERP optimization tools available on Google. Review your meta descriptions regularly and compare it with your competitors.
Back Link Check
Keep an eye on your backlinks. Backlinks that actually links coming from other sides, can be precious for you. It says they like you! Google will too! Make sure to filter out unscrupulous links off your site. Google shows those links as blackhat and it leaves a negative impact on your site. Run backlink explorer or checker tools regularly.
Citations or listing is important indeed! It is the easiest way to find you out. Listing yourself on different directory websites irrespective of local and national will help your clients to locate you. Updated and constant citations have benefits on Google ranking that no one can miss out on. Make sure to keep a complete Google Business profile. Use the opportunity to the fullest to get its maximum benefits for your business. Add images, your hours of operation and whatever Google wants and start to up your game.
Marketing is all about promotions. The more you promote yourself, the more you will be noticed. Create less but promote your creation in every possible manner. Include all relevant social channels, be active in social media communities. Take it as a part of your business development.
Putting effort is not everything. Monitor where is your effort going? Check keyword ranking, traffic generation, page visits, time on your page regularly. The thumb rule is doing it every week, if possible. So that you can change your tactics as soon as it is needed.
Check for bounce rates, blog visits, impressions on social media. So that if anything goes wrong, you can correct it within no time!
Do not expect to see magical results overnight. It takes time. Be patience and do whatever you need to. It will soon start reflecting on your business.
Author Bio: Maria Baeza is a Content Marketing Manager at TopMobileTech. It is a blog where I cover all the tips & tricks related to Mobile and more related to tech. Stay connected to the rest of the world with Top Mobile Tech. We bring latest and critical news to your mobile and computer devices.