Although you have developed an innovative product and you are excited to introduce it to your customers, but first you have to make sure that is your product capable to compete in the marketplace. The way you present your product matters the most. The competition is increasing day by day. Among several similar offerings the only way to differentiate is through “packaging”.
Creatively designed custom boxes can make your brand outstanding. They increase their visibility among the competitors. By implementing various box packaging ideas your product can create a great shelf impact. All you have to do is to work on little details and playful designs. Here we are going to highlight some of them to make your brand outstanding:
Great custom product packaging does not need to be complicated or expensive. Sometimes a simple concept can make your brand stand out. Never over design your packaging. Try to keep the things simple and real so that customers can understand what they are buying.
Do a little face lifting but it should be relevant to your product. Misleading your customers by giving them the wrong picture does not works for long. When a customer gets disappointed it leads to poor sales performance. Therefore, be playful with packaging design but in a minimalistic way to make your wholesale product packaging stand out. Go for a decent color scheme.
Design your custom boxes simply by using a brand logo. Choose typography which is comprehensive and legible. Never complicate your packaging by using several graphics. A single but related one is perfect enough. The following auto lock boxes for tea are designed simply by using soothing colors to grasp customer attention.
Try and be Unique and Different:
Before working on packaging design, it is necessary to analyze your competition. If there is a sea of bold and bash packaging, you may choose something simple. If every product on the retail shelf looks square, you may be playful with the shape by making it round.
Being unique and different helps your brand to grasp customer attention. For it, the packaging box manufacturers have to work on little details so find a point of innovation. Such significant variations in color, shape or design increases the chance of your product getting picked from the retail shelves.
This does not end here. Make sure that your package boxes still reflect your brand identity.
Keep it Complimentary and Product-Friendly
Remember, your product and its custom packaging should complement each other. The package should be designed exclusively for the product it contains. It must be product-friendly otherwise it will not sell. For example, if your product is highly luxurious, take advantage by enclosing it in wholesale window boxes.
This facilitates the customer to have a look of it before purchase. Let us take another example. People always found ketchup in glass bottles. Heinz created an upside-down plastic package that can be easily compressed. Such packaging design increased the sale of the product by leaps and bounds.
Launch Special Editions:
Another effective way to make your brand outstanding is to launch some special editions. Customers have a habit of impulse buying. Try to benefit from it. See what is trendy in the market.
Design some limited edition custom made boxes for products. For example, if it is IPL season, create cricket related packaging. This is a perfect way to stimulate buying behavior, especially among cricket fans.
Work on Aesthetic Appeal:
Packaging with a great visual display can make your brand outshine the retail shelves. It’s the reason that custom box packaging companies work on little details to deliver a high-quality product to the customer. Let us take the example of following honey packaging. The designer has worked innovatively on its aesthetic appeal. The custom cut cardboard box resembles a beehive.
As the customer opens the package, the product is beautifully presented inside it. Along with the honey bottle several small bees are revealed from the box die cuts. This interprets the process of honey-making in an enticing way. The cost of cardboard boxes is minimal but designing them artistically has taken its appeal to the next level.
Give your Brand a Narrative:
Your packaging design should be such that which aligns with the brand values. For this, you can tell a story about your brand through product packaging boxes. This gives your brand a narrative and makes customers understand why they should purchase a product.
For example, if your product is organic and made from natural ingredients, incorporate this fact in your cardboard packaging boxes wholesale. Design your packaging in a way that tells a story about your brand. Use any image or illustration to show that your product is 100% natural. You can also use eco-friendly packaging for it. This makes customers understand your brand values.